Archive for November 2017
Protect Your Online Reputation
It’s great when a client or a member tweets a positive comment (that gets retweeted!), or when you get new business thanks to good reviews on Yelp. Unfortunately, however, that isn’t always the case. Angry or otherwise unhappy customers use the Internet as an instant outlet for their gripes.
Read MoreEmpowered Entrepreneur Podcast: Ashley Selman
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Read MoreApps and Programs for DIY Marketing
Visual marketing is hot and getting hotter. The social media research firm Social Media Examiner states that 41% of marketers believe visual images (photo and video) are the most important form of content for their businesses. Blogging used to dominate the marketing landscape, but this year it fell to the number-two spot behind visuals (Social Media Examiner 2017).
Read MoreShould You Build a Business Around Industry Trends?
As a fitness entrepreneur, you know that the latest trends can suggest important—and lucrative—additions to your basic products and services. But as a fitness entrepreneur, is it a good idea to build your business around them?
Read MoreNew Study: Weight Training vs. Cardio for Older Adults
Weight training or cardio? For older clients who are trying to slim down, pumping iron might be the way to go. A new study by researchers at Wake Forest University suggests that weight training combined with a low-calorie diet preserves much-needed lean muscle mass that can be lost when the diet is paired with cardio workouts.
Read MoreExercises for Shoulder Pain
What can you do to help clients avoid shoulder damage so they can exercise regularly, enjoy daily activities, and reach their health and fitness potential? Start by learning about common shoulder problems and reviewing a range of exercises to keep the shoulders strong and ease the sting of shoulder pain.
Read MoreBest Apps to Create Animated Images
To stay competitive and stand out with the content you post on social media, you’ll likely need the help of one or more mobile apps. According to one survey, visual marketing content performed 4.4 times better than text-based content, highlighting the importance of dynamic images and design (Chute & Digiday 2015). Respondents to another survey cited “great production quality” and “compelling image” as the top two factors that make visual content successful when you’re marketing online (Lewis 2016).
Read MoreBest Apps for Creating Images and Videos on Social Media
To stay competitive and stand out with the content you post on social media, you’ll likely need the help of one or more mobile apps. According to one survey, visual marketing content performed 4.4 times better than text-based content, highlighting the importance of dynamic images and design (Chute & Digiday 2015). Respondents to another survey cited “great production quality” and “compelling image” as the top two factors that make visual content successful when you’re marketing online (Lewis 2016).
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