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Archive for November 2013

Pilates: Lower-Body Reformer Progressions

Many Pilates clients want to develop lower-body strength and definition, and the reformer is a perfect piece of equipment to help them meet this goal. Strong hamstrings, gluteals, quadriceps, adductors and abductors provide power for athletic moves and functional activities. Reformer work also enhances range of motion and flexibility in the hips and pelvis, important for sustaining lower-body strength.

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Sample Class: Raising the Barre

Take your barre class to the next level by adding equipment and intervals, and bring new life to your tendus and passés! Students will gain postural and body awareness while increasing their strength and cardiovascular health. This class touches on all levels and is fantastic for cross-training.

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Small-Group Training: Tips for Success

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You’ve heard the buzz about small-group training (SGT): more money in less time. You may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. Both statements are true only when you deliver a fantastic fitness experience.

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Recruit Staff Like the NCAA

When college football recruiters started taking an interest in my son’s skills on the gridiron, I came to a useful realization: When it comes to attracting talent and developing winning teams, head coaches and group fitness directors have a lot of parallel priorities.

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Phone Etiquette for a New Age

Proper phone etiquette is essential in a health club environment. Many people prefer to call ahead to ask simple questions, rather than physically coming in. It’s their way of getting a “feel” for your facility. As a manager/owner, you want that introductory phone call to translate into a new membership. However, phone communication has degraded among young adults working the front desk, and it’s easy to see why.

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The IDEA World Fitness Awards: Boost Your Career

You work hard to create programs and opportunities that enable people to thrive. Why not share your accomplishments with the global fitness community? The IDEA World Fitness Awards are the Academy Awards of the industry and can provide a once-in-a-lifetime, career-changing opportunity for you.

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