IDEA Publications
IDEA was present at the birth of the fitness industry, and for 40 years we have helped personal trainers, fitness facility owners and managers, and group exercise instructors excel in their careers. Our content has helped pave the health and wellness path for millions of people, thanks to the high standards of our members, who understand the value in being part of an association of like-minded changemakers.
Our publications are dedicated to helping you succeed and grow in the fitness and wellness industry. If you're not currently receiving our award-winning magazine or one of our professional digital digests, that means you’re not privy to all of the superior benefits an IDEAfit+ membership provides. Arm yourself with the education and information you need to be fully supported in an industry that’s ready to change the world—because the world needs you to do what you do best.
If you are not a member and would like to become one, we welcome you.
Fitness Journal is the professional voice of the fitness and wellness industry. Published quarterly, this award-winning print magazine (with a digital edition) keeps pace with the continuing evolution in fitness and delivers evidence-based and practical “Monday Morning Ready” content that will keep your clients and participants coming back for more. Our editors, writers and fitness experts follow the crossover and convergence among professionals and training philosophies. This ground-breaking journal offers comprehensive content on
- personal training
- group exercise
- nutrition
- behavior change and health coaching
- mind-body fitness
- functional aging
- in-depth research
- fitness technology
- continuing education opportunities
- career path
- news, exercise science, member benefits, business information, program design, management tips, equipment updates—and so much more!
- Review past issues.
“You can’t outrun a bad diet.” Educated fitness professionals know that a comprehensive wellness program includes more than just exercise. As a leader in this life-changing industry, IDEA is committed to educating fitness pros, health coaches and nutrition professionals about the best ways to fuel client successes through nutrition science and proven behavior-change strategies.
This must-have, award-winning mobile research companion is sent six times per year to nearly 200,000 opt-in subscribers. Content is focused primarily on
- practical “how-to” aspects of food, cooking and nutrition
- behavior change
- evidence-based nutrition studies
- tips for staying on track
- healthy recipes
- weight loss/diets
- sports nutrition
- specific nutrients
- health and nutrition coaching
- information on how to stay within scope of practice
Be part of the next generation of fitness professionals.
IDEA Fit Tips e-newsletter informs and supports close to 200,000 personal trainers, group fitness instructors, mind-body pros, program directors and managers in their pursuit to Inspire the World to Fitness®. In addition to offering 1 CEC per issue (approved by more than 25 agencies), this free opt-in monthly gem covers
- up-to-date news and research
- program design
- business
- management
- programming
- coaching
- nutrition
Each issue offers time-saving snippets of timely and practical strategies to help professionals move their services—and careers—to the next level while helping people change their lives for the better.
IDEA Member Insights e-newsletter is an educational and inspirational resource sent only to IDEA members. Sent bimonthly, this newsletter focuses on helping members make the most of all that IDEA has to offer, supporting them and their clients to climb new heights.
Each issue is carefully curated to include
- original, members-only content
- new membership perks and benefits
- the latest in online education offerings
- event updates and promotions
- links to recent podcasts with free CEC offerings
- crucial, topical information on current issues
- member-only product deals and discounts
Stay ahead of the game
Client Email Marketing
Client Newsletter
You’re busy improving lives and you don’t have time to focus on email marketing. IDEA takes care of this for you! Email marketing is still an effective business tool, when used consistently, to inform and stay engaged with clients. Client Newsletter is a members-only tool that automatically connects you with your clients and prospects while you focus on running your business. Each month, our expert editors curate and create your email with research, recipes and instructional videos that your clients and participants will love. This benefit includes
- a customized monthly email
- recipient/client management
- performance analytics
- social media integration
- personalized monthly message
- custom logo
- archives
Effortlessly engage with clients and members.