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Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.
Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.
Fitness professionals may want to reach out to more young adults, as “millennials are seeing their health decline faster than the previous generation as they age,” reports Blue Cross Blue Shield in The Economic Consequences of Millennial Health, published on November 6, 2019. Millennials were born in 1981–1996 and are considered to be the first generation of “digital natives.”
Serving cancer survivors is another area in which exercise is being acknowledged as an important part of the healthcare continuum. New guidelines, developed by an international group of experts, advise people living with cancer to avoid inactivity.
Health and wellness coaching has hit an important professional milestone. The AMA has officially recognized the role of health and wellness coaches as nonphysician healthcare professionals by approving procedural codes for tracking health and well-being coaching services. This means that health and wellness coaches who are certified by either the National Board of Health and Wellness Coaching (NBHWC) or by the National Commission for Health Education Credentialing Inc. are recognized as Category III healthcare professionals.
Indoor cyclists who wore virtual-reality headsets experienced less leg-muscle pain during brief, high-intensity intervals than cyclists who wore headsets showing static images, according to a study published in Medicine & Science in Sports & Exercise (2019; 51 [10], 2088–97).
What activities or equipment-based program trends are you seeing in the new year? Are you boosting promotion of any particular programs like high-intensity interval training, indoor cycling, yoga or barre? Or are you offering shorter class times or opportunities for virtual training? Please share your success stories.
Walking was the most popular activity. Western women and Midwestern men did more intensive exercise than those in any other region. The South had the biggest gender gap in exercise intensity
What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.
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IDEA Fitness Journal
Current Issue:
December 2019
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