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Industry Issues/Trends


Excellent Customer Service in the Digital Age

By Fred Hoffman, MEd | October 22, 2019 |

What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.

Think on Your Feet!

By Ideafit Authors | October 21, 2019 |

Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.

Cultural Appropriation in Yoga

By Lisa Quigley | October 21, 2019 |

Yoga teachers will already be well aware that the yamas are one of the eight limbs of yoga. According to Patanjali’s Yoga Sutras, the word yamas can be translated as “abstinences”; in other words, these are things yogis should avoid doing (Satchidananda 2012).

The Rise of Virtual Fitness Classes

By Ryan Halvorson | October 16, 2019 |

Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.

November 2019 Question of the Month: Supporting the Next Generation

By Ideafit Authors | October 15, 2019 |

What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]

Complex Training: Pairing for Power

By Alicia Filley, MS, PT | October 15, 2019 |

If you work with athletes, you’ve likely run into the challenge of how to incorporate power components into their already-packed training schedules. Whether you’re working with a clutch outfielder, a center or a lineman, your client’s athletic skills need refinement, and power is one aspect that requires attention. Trainers typically program resistance training to develop strength and plyometric drills to improve speed.

How to Prepare for Shopping’s “Busy Season”

By MINDBODY | October 1, 2019 |

As the holidays approach, so does the three-day Super Bowl of Shopping.

Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) are all circled on any good bargain-hunter’s calendar.

Enticing them can mean a chance to bolster your retail sales. AND, if you present the right deal, you can earn a customer who will return again and again.

Providing Excellent Customer Service in the Digital Age

By Fred Hoffman, MEd | October 1, 2019 |

Outstanding customer service has always been the number-one way to attract and retain customers, clients and members. In recent years, the notion of great customer service has changed as a result of high expectations from informed consumers. This switch has occurred in large part because people can “connect” with a company easily and quickly through a multitude of channels, both offline and online.

Get Out of the Red!

By Travis Barnes | October 1, 2019 |

Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019