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Industry Issues/Trends

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IDEA World 2020

Unleash Your Greatness and Build a Career That Inspires

By Ryan Halvorson | March 11, 2020 |

Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.

Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.

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Millennial Health

Poorer Health Among Millennials

By Shirley Archer, JD, MA | February 25, 2020 |

Fitness professionals may want to reach out to more young adults, as “millennials are seeing their health decline faster than the previous generation as they age,” reports Blue Cross Blue Shield in The Economic Consequences of Millennial Health, published on November 6, 2019. Millennials were born in 1981–1996 and are considered to be the first generation of “digital natives.”

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health and wellness coaching

Health and Wellness Coaching Approved as Healthcare Service

By Shirley Archer, JD, MA | January 27, 2020 |

Health and wellness coaching has hit an important professional milestone. The AMA has officially recognized the role of health and wellness coaches as nonphysician healthcare professionals by approving procedural codes for tracking health and well-being coaching services. This means that health and wellness coaches who are certified by either the National Board of Health and Wellness Coaching (NBHWC) or by the National Commission for Health Education Credentialing Inc. are recognized as Category III healthcare professionals.

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Cycling and virtual reality

Virtual Reality and Indoor Cycling

By Shirley Archer, JD, MA | December 18, 2019 |

Indoor cyclists who wore virtual-reality headsets experienced less leg-muscle pain during brief, high-intensity intervals than cyclists who wore headsets showing static images, according to a study published in Medicine & Science in Sports & Exercise (2019; 51 [10], 2088–97).

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