Business of Personal Training
Supercharge Your Personal Training Business
I used to dread the daily grind of toggling between multiple apps and platforms to run my business. It felt like I was managing tools more than training clients. But…
Reach Greater Heights at 2024 IDEA® World
We are calling all fitness and wellness practitioners to the longest-running and most epic fitness conference, 2024 IDEA® World.
Tips to Build a Sustainable Fitness Career
Trainers often ask me how to stand out in a competitive, ever-evolving space. Here are my top three essential tips for anyone looking to excel in the industry.
2023 Fitness Industry Compensation Trends Report
This compensation trends report provides data on current wages in the industry as well as benefits and hiring and promotion criteria.
Becoming a Holistic Wellness Industry
Success in fitness will require a more holistic wellness approach with knowledge of the emotional, social and mental perks of exercise.
Experience the MOVEment at 2023 IDEA® World
You are invited to join thousands of your peers at 2023 IDEA World in Los Angeles, July 12–16, for an experience that will redefine MOVEment.
Four Hot Topics Every Personal Trainer Should Know About in 2023
Featuring more than 75 sessions led by industry leaders, IDEA Personal Trainer Institute, will set you up for success in 2023 and beyond.
Designing Exercise Programs With Clients
New research suggests that participants should help with adapting and designing exercise programs to their own preferences.
Fit Tech Data for Coaching Success
Wearables and the fit tech data they produce have become an opportunity to deepen the client and fitness professional relationship.
Today’s Fitness Participation Trends
Increases in fitness participation after COVID-19 restrictions lifted included treadmill use, cross training and stair climber use.
Fitness Business Marketing Secrets
How has fitness business marketing changed over the past year, and what new trends are available for fitness professionals to try?
Transform Knowledge Into Power
Remember that spark of passion that led you to your fitness career? Like any fire, it needs tending and nurturing. If the idea of more education elicits painful memories of late-night cramming and pop quizzes, it may be time to reframe, reimagine and rekindle your yearn to learn.
Benefits of Working in Corporate Fitness
Working in corporate fitness offers surprising benefits that you may not have considered and that, consequently, may sway the decision-making process based on personal and professional needs and preferences. Consider…
IDEA World: Where Learning—and Success—is Limitless
It’s time we come face to face with, well . . . faces! We’ve done a great job with pandemic- mandated virtual pivots, but now we can turn our energy back to in-person learning—and the 2022 IDEA® World Convention is the perfect place where we can face the future together. Without hesitation. Without limits.
What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
A Time of Renewal
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Fitness Business Challenge and Triumph
Photo credit: Deb Fuller Bettencourt How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If…
Fitness Trackers and Clients
Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?
Succeed at the Business of Fitness
Discover the tools for a fulfilling career at 2022 IDEA® Personal Trainer Institute.