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health and wellness coaching

Health and Wellness Coaching Approved as Healthcare Service

By Shirley Archer, JD, MA | January 27, 2020 |

Health and wellness coaching has hit an important professional milestone. The AMA has officially recognized the role of health and wellness coaches as nonphysician healthcare professionals by approving procedural codes for tracking health and well-being coaching services. This means that health and wellness coaches who are certified by either the National Board of Health and Wellness Coaching (NBHWC) or by the National Commission for Health Education Credentialing Inc. are recognized as Category III healthcare professionals.

Exercise During Pregnancy

Active Pregnant Moms Boost Babies’ Fitness

By Shirley Archer, JD, MA | January 16, 2020 |

Here’s more good news for pregnant exercise enthusiasts. East Carolina University researchers found that women who did 50 minutes of moderate-intensity exercise three times per week during pregnancy had babies with better neuromotor skills at 1 month old than babies of mothers who did not exercise.

Personal Trainer Institute 2020

6 Ways to Become a More Effective and Successful Personal Trainer

By Ryan Halvorson | December 18, 2019 |

What do you hope to do next in your fitness career? Make the transition from part-time trainer to full-time business owner? Discover new profit centers to beef up your bottom line? Refresh your program design strategies? Deepen your understanding of the latest behavior modification techniques?

Learn how to do all this and more at the 2020 IDEA Personal Trainer Institute, the most comprehensive and impactful fitness event for personal trainers, fitness facility owners, and managers and program directors.

Exercise and equipment trends

January 2020 Question of the Month: Equipment and Activity Trends

By Joy Keller | December 18, 2019 |

What activities or equipment-based program trends are you seeing in the new year? Are you boosting promotion of any particular programs like high-intensity interval training, indoor cycling, yoga or barre? Or are you offering shorter class times or opportunities for virtual training? Please share your success stories.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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