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Business of Personal Training

Training with a purpose at Personal Trainer Institute 2022

Training With a Purpose

What past years have taught the fitness industry is that we must continue training with a purpose no matter what the world throws us.

Social Media Fit pro

Social Media Cheat Sheet

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

Exercising with Hearing Loss

Training Clients with Hearing Loss

Effectively training clients requires us to listen to their needs, but equally important is the knowledge that they can hear you clearly. And then consider those whose hearing loss may make them feel excluded from the fitness world.

Families and fitness

10 Ways to Help Families Change

Families need you! A growing body of research makes it clear: Families provide a powerful force in supporting—or opposing—better health behaviors. Indeed, the authors of a state-of-the-art review in a prestigious cardiology journal call families…

Niche Marketing: Not for Every Fitness Business

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

Creating Inclusivity in Fitness

Create Inclusivity for Special Populations

More than ever, creating inclusivity is vital to the fitness industry.  And, even more importantly, it’s vital to the people we want to help.

Think it of this way: More than 70% of Americans don’t exercise enough to obtain a health benefit (Laskowski 2012). Why is this percentage so high when it’s well-known that even a small amount of physical activity can improve and even prevent some chronic diseases?

gyms open, people exercising

With Gyms Open, Are Clients Ready?

With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym?…

Virtual personal training assessment

Virtual Training Assessments

Virtual personal training isn’t new, but the business aspect is growing, thanks to increased demand and improved technology across the board.

Transgender client training

Inclusivity for Transgender Clients

More than ever, creating inclusivity is vital for fit pros. And, thankfully, the fitness industry is opening up its arms to transgender clients. It couldn’t be more important. Think about it: The aim is to help people lead healthier lives, but there are many who may not feel comfortable in the current fitness environment.

Healthy Kids Playing Outside

Healthier Kids: Exercise Guidelines

Healthier kids grow to be healthier adults. That’s a recipe for success for parents looking for guidance, fit pros who want to expand their business and well, everyone! And there are so many benefits.

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