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COVID-19 (Coronavirus): Updated information and resources from IDEA

Business of Personal Training

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IDEA World 2020

Unleash Your Greatness and Build a Career That Inspires

By Ryan Halvorson | March 11, 2020 |

Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.

Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.

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Want to Improve Clients’ Results? Become a DNA-Based Fitness Coach

By International Sports Sciences Association (ISSA) | March 5, 2020 |

As a trainer, you’ve likely had clients say things to you like, “I just look at food and gain weight” or “I’m doing what you’re telling me to and not seeing results.” It’s beyond frustrating for a coach to feel like they can’t help a client. But here’s the thing: It’s not your fault. Without insight into your client’s genetics, you’re left with trial and error to find his or her optimal diet and exercise program.

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health and wellness coaching

Health and Wellness Coaching Approved as Healthcare Service

By Shirley Archer, JD, MA | January 27, 2020 |

Health and wellness coaching has hit an important professional milestone. The AMA has officially recognized the role of health and wellness coaches as nonphysician healthcare professionals by approving procedural codes for tracking health and well-being coaching services. This means that health and wellness coaches who are certified by either the National Board of Health and Wellness Coaching (NBHWC) or by the National Commission for Health Education Credentialing Inc. are recognized as Category III healthcare professionals.

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Personal Trainer Institute 2020

6 Ways to Become a More Effective and Successful Personal Trainer

By Ryan Halvorson | December 18, 2019 |

What do you hope to do next in your fitness career? Make the transition from part-time trainer to full-time business owner? Discover new profit centers to beef up your bottom line? Refresh your program design strategies? Deepen your understanding of the latest behavior modification techniques?

Learn how to do all this and more at the 2020 IDEA Personal Trainer Institute, the most comprehensive and impactful fitness event for personal trainers, fitness facility owners, and managers and program directors.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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