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Business of Personal Training

Corporate fitness

Benefits of Working in Corporate Fitness

Working in corporate fitness offers surprising benefits that you may not have considered and that, consequently, may sway the decision-making process based on personal and professional needs and preferences. Consider the following perks of working…

Raqisa fitness business

Fitness Business Challenge and Triumph

Photo credit: Deb Fuller Bettencourt   How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find…

Fitness tracker with client

Fitness Trackers and Clients

Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?

2022 Personal Trainer Institute

The Synergy of Togetherness

We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to our offerings. But let’s face…

Debt Know Your Numbers

Debt: Know Your Numbers

Debt is a common by-product of fitness entrepreneurship, but it doesn’t have to be a jail sentence. What if you walked into your facility tomorrow and everything was paid off? What if there were no…

Training with a purpose at Personal Trainer Institute 2022

Training With a Purpose

What past years have taught the fitness industry is that we must continue training with a purpose no matter what the world throws us.

Social Media Fit pro

Social Media Cheat Sheet

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

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