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Business of Personal Training
Benefits of Working in Corporate Fitness
Working in corporate fitness offers surprising benefits that you may not have considered and that, consequently, may sway the decision-making process based on personal and professional needs and preferences. Consider the following perks of working…
IDEA World: Where Learning—and Success—is Limitless
It’s time we come face to face with, well . . . faces! We’ve done a great job with pandemic- mandated virtual pivots, but now we can turn our energy back to in-person learning—and the 2022 IDEA® World Convention is the perfect place where we can face the future together. Without hesitation. Without limits.
What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
A Time of Renewal
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Fitness Business Challenge and Triumph
Photo credit: Deb Fuller Bettencourt How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find…
Fitness Trackers and Clients
Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?
Succeed at the Business of Fitness
Discover the tools for a fulfilling career at 2022 IDEA® Personal Trainer Institute.
Exergaming: Exercise and Fun for Kids
Parents may want to invest in exergaming programs, especially if their kids aren’t all that excited about fitness.
The Synergy of Togetherness
We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to our offerings. But let’s face…
Training With a Purpose
What past years have taught the fitness industry is that we must continue training with a purpose no matter what the world throws us.
Applying Learning Theories to Personal Training
Updated on November 2, 2021 Successful personal trainers are effective teachers and know how to apply learning theories. While personal training in part involves changing the body, teaching is the art of changing the brain—not…
4 Brand-Building Tips for Personal Trainers
Distinctive and effective branding is imperative to the success of any business. Your brand is the identity you’re presenting to your clients and, ultimately, what will define you in their eyes and set you apart from the competition.
Diversify Your Personal Training Services
Diversifying your fitness business increases your income and gives you an edge over other fitness trainers. But you can have a satisfying career as a certified personal trainer without doing things the old way.
Social Media Cheat Sheet
If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.
Training Clients with Hearing Loss
Effectively training clients requires us to listen to their needs, but equally important is the knowledge that they can hear you clearly. And then consider those whose hearing loss may make them feel excluded from the fitness world.
Transform Your Fitness Facility
The traditional fitness facility has typically been viewed as a place to work out and play sports in order to change one’s physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.
10 Ways to Help Families Change
Families need you! A growing body of research makes it clear: Families provide a powerful force in supporting—or opposing—better health behaviors. Indeed, the authors of a state-of-the-art review in a prestigious cardiology journal call families…
Niche Marketing: Not for Every Fitness Business
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
Pandemic Pause and Youth Athletics
The pandemic paused play time for thousands of budding athletes, and it took a toll.
Maximize Impact in a Functional Training Zone
If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.
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