Business of Personal Training
What past years have taught the fitness industry is that we must continue training with a purpose no matter what the world throws us.
Updated on November 2, 2021 Successful personal trainers are effective teachers and know how to apply learning theories. While personal training in part involves changing the body, teaching is the art of changing the brain—not…
Distinctive and effective branding is imperative to the success of any business. Your brand is the identity you’re presenting to your clients and, ultimately, what will define you in their eyes and set you apart from the competition.
Diversifying your fitness business increases your income and gives you an edge over other fitness trainers. But you can have a satisfying career as a certified personal trainer without doing things the old way.
If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.
Effectively training clients requires us to listen to their needs, but equally important is the knowledge that they can hear you clearly. And then consider those whose hearing loss may make them feel excluded from the fitness world.
The traditional fitness facility has typically been viewed as a place to work out and play sports in order to change one’s physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.
Families need you! A growing body of research makes it clear: Families provide a powerful force in supporting—or opposing—better health behaviors. Indeed, the authors of a state-of-the-art review in a prestigious cardiology journal call families…
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
The pandemic paused play time for thousands of budding athletes, and it took a toll.
If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.
More than ever, creating inclusivity is vital to the fitness industry. And, even more importantly, it’s vital to the people we want to help.
Think it of this way: More than 70% of Americans don’t exercise enough to obtain a health benefit (Laskowski 2012). Why is this percentage so high when it’s well-known that even a small amount of physical activity can improve and even prevent some chronic diseases?
With many gyms open again—some after long closures—IDEA put three questions to five fitness pros from around the country: Are you now operating at full capacity? How are clients adapting as they return to the gym?…
Virtual personal training isn’t new, but the business aspect is growing, thanks to increased demand and improved technology across the board.
Keeping programming fresh, effective and interesting for clients is a common struggle for fitness professionals. After a year of teaching virtually, you may be feeling like your program design has gone a bit stale. We…
“Health is essential.” This was one of many key remarks made during a press conference to announce the re-opening of California fitness facilities.
More than ever, creating inclusivity is vital for fit pros. And, thankfully, the fitness industry is opening up its arms to transgender clients. It couldn’t be more important. Think about it: The aim is to help people lead healthier lives, but there are many who may not feel comfortable in the current fitness environment.
Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!
Healthier kids grow to be healthier adults. That’s a recipe for success for parents looking for guidance, fit pros who want to expand their business and well, everyone! And there are so many benefits.
Move away from “set it and forget it” and instead focus on a “virtual customized coaching service” by following these principles.