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Business of Personal Training

Corporate fitness

Benefits of Working in Corporate Fitness

Working in corporate fitness offers surprising benefits that you may not have considered and that, consequently, may sway the decision-making process based on personal and professional needs and preferences. Consider the following perks of working…

Raqisa fitness business

Fitness Business Challenge and Triumph

Photo credit: Deb Fuller Bettencourt   How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find…

Fitness tracker with client

Fitness Trackers and Clients

Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?

2022 Personal Trainer Institute

The Synergy of Togetherness

We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to our offerings. But let’s face…

Training with a purpose at Personal Trainer Institute 2022

Training With a Purpose

What past years have taught the fitness industry is that we must continue training with a purpose no matter what the world throws us.

Social Media Fit pro

Social Media Cheat Sheet

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

Exercising with Hearing Loss

Training Clients with Hearing Loss

Effectively training clients requires us to listen to their needs, but equally important is the knowledge that they can hear you clearly. And then consider those whose hearing loss may make them feel excluded from the fitness world.

Families and fitness

10 Ways to Help Families Change

Families need you! A growing body of research makes it clear: Families provide a powerful force in supporting—or opposing—better health behaviors. Indeed, the authors of a state-of-the-art review in a prestigious cardiology journal call families…

Niche Marketing: Not for Every Fitness Business

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

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