Archive for March 2008
Determining Your Corporate Structure, Part 1
One of the most important decisions you will make as a business owner is how to legally structure your company. Your own assessment of the risks and costs involved, together with guidance from your professional advisers, should determine your corporate structure.
Many personal trainers open their studios as sole proprietorships and then find that as their businesses grow, that st…
Managing Your Money Before It Manages You
It is a beautiful January day in Texas,
and I am sitting in my home at my favorite writing spot (the kitchen table)
with my laptop. At this moment in time, the United States is experiencing its
worst housing crisis in 17 years with a 10-month supply of unsold homes (Deener
2008). In addition, housing starts are down 40% from a year ago, and the
subprime mortgage cri…
How to Finance a New Fitness Studio
Are you thinking about opening your own fitness studio?
There are a lot of good reasons to do so: it’s an opportunity to be your own
boss, control your workplace, increase your income and have more job security.
For every one of these reasons, however, there is a downside. The trouble is
too few business novices—especially those whose background is fitness, not…
Physiology Refresher
You can probably remember studying for
your certification exam: What is the difference between a strain and a sprain?
a tendon and a ligament? an artery and a vein? the sympathetic and the
parasympathetic nervous systems? After the exam was over, you probably used or
heard these words yet forgot the exact medical definitions, the precise
functions or even the distin…
The Business of (Relieving) Pain
Taking SOAP Notes
Personal training is evolving at an
unprecedented rate, and keeping pace requires developing innovative approaches
to professional skills. Documenting client progress is one such skill. Emerging
training models require more sophisticated methods of documentation. Today,
trainers working with special populations often work as part…
Tricks of the Trade
My biggest challenge is finding the
right trainers to work with me. It is hard to find qualified
trainers who are willing to train some of the clientele that I have (the
morbidly obese). Some of my clients require a lot of motivation, and not every
trainer is a motivator. I would rather have trainers wh…
How to Be a Great Instructor
Most people have been lucky enough to
have teachers who left a lasting impression on their lives. Think about one of your favorite mentors or
instructors. What made him or her so special? And what can you do to create the
same experience in your own classes? You may presume …
Guiding New Instructors
As vice president of GoodLife Fitness
clubs in Canada, Maureen “Mo” Hagan, PT, still teaches group fitness, inspiring
200 participants per week in her classes. She also travels to several new club
openings a year, introducing hundreds of members to group fitness programs. She
combines her passion for group exercise and her intere…
The Fitness Farm
Wake up your group strength or boot camp
warm-up with animal-themed movements that include static and dynamic stretches.
Encourage participants to focus on precision, breathing and progressions. Take
these moves through a full range of motion to increase the stretch. Remember
that not all exercises are appropriate for all populat…
Sample Class: No Equipment Needed
Every time we turn around, there’s a new
piece of equipment to master and throw into our already overflowing fitness toy
boxes. Whether you are looking for new programming ideas sans equipment because
the well (money or mind) has run dry or whether you want to provide alternative
workouts for equipment-phobic participants, a “no …
Scheduling Variety
Healthways’ SilverSneakers fitness
program has introduced YogaStretch and SilverSplash
to help add variety to older-adult programming. The former
uses a chair for support as participants work at their own pace to build
flexibility and endurance, while learning to r…
Pilates and Breast Cancer: Rebuilding the Foundation
Fashion designer and breast cancer
survivor Sigrid Olsen began a Pilates program with me just months after her
surgery. “I had no physical strength in my upper body,” she says. “I had lost
the endurance to hold myself up straight. The Pilates program got me feeling my
body again and gave me the strength to keep my shoulders back and down. I had a
sense of self again…
The Secret to Client Retention
Client retention is one of the greatest
obstacles fitness professionals can face. However, since it is far more
difficult to attract a new client than to keep a current one, it’s crucial to
strengthen your retention know-how. Discover how to boost client adherence
levels by incorporating fundamental coaching elements into your se…
Injury Prevention for New Moms
If you are a new mother, congratulations!
Along with the blessings, however, come some physical challenges. Various
movements associated with care of a baby can cause serious distress to your
body if you don’t perform them functionally. How can you lessen the risk of
injury? Learn proper movement patterns for typical activities y…
Acetaminophen Alert
Fitness
professionals may sometimes take products containing acetaminophen (e.g.,
Tylenol®) to soothe their
aching muscles after heavy exercise bouts. They might also reach for a
caffeinated product like Diet Coke®
Read More
Curbing Restaurant Cravings
Going to a
restaurant while trying to lose weight or adopt healthier eating habits can
present a real challenge. For many dieters, dining out is a time when
temptations can win out despite the best intentions. Fear not: there are ways
to stay strong in the face of all those temptations. Just follow …
Color-Code Your Life to Success
Do you often feel that you have a million things you must do, a thousand things you’d like to do and no time to do any of them? The feeling of having too much on our plate can rob us of the precious energy we rely on. Time management is an essential key to success for any busy fitness professional. Between training clients, designing programs, responding to phone calls…
Read MoreSuccessful Project Management
Part of being an exceptional leader and personal trainer is having the ability to organize and manage events throughout the year. Unfortunately, very few personal trainers have actually been taught how to manage projects, and most neglect the fine details. They wind up dealing with chaos, handling crises, feeling stressed and ending up with an event that is not as high quality as it could…
Read MoreGuiding Client Progress
After lining up the perfect coaching plan with your target clientele, creating a sound lesson plan, organizing your packages and procedures and devising great materials and tools, what do you do next? The last step in carving out your coaching niche is often the hardest—supporting clients in maintaining the changes they have made and helping them continue to progress. What should yo…
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