Sherri McMillan, MSSherri McMillan, MSc, is the co-owner of Northwest Personal Training and Northwest WomenÔÇÖs Fitness Club in Vancouver, Washington and Portland, Oregon. With a masterÔÇÖs degree in exercise physiology, she has authored several fitness books and manuals for fitness professionals. Sherri is the recipient of the 2006 IDEA Program Director of the Year award, the 1998 IDEA Personal Trainer of the Year award and the 1998 Can-Fit-Pro Canadian Fitness Presenter of the Year award. With her husband and business partner Alex, they received the 2006 BBB Business of the Year award. She is a sponsored fitness athlete for Nike, PowerBar┬«, Nautilus┬« and Twist Conditioning.
Education provider for: ACE, NASM and NSCA
If you love to work out and help others stay in shape, you could have a promising future as a personal fitness trainer. But don’t be blinded by the prospect of earning $60 an hour to exercise: Becoming a successful personal trainer requires education, personality and diligence.Read More
If you ask a room full of fitness managers about CrossFit®, you’re likely to get responses that range in tenor from enthusiastic to disdainful. Despite the bad publicity CrossFit has received and how some in the mainstream fitness industry have shunned it, it’s more popular than ever. CrossFit has over 10,000 affiliates around the world (Beers 2014).Read More
We all know about go-getters: people who see what they want and set out to acquire it no matter what. Authors Bob Burg and John David Mann provide a twist on that notion in The Go-Giver: A Little Story About a Powerful Business Idea (Portfolio 2007). They argue that giving is the key to receiving.Read More
Why are some employees happy and others miserable? Answering that question is on the mind of every leader, manager and business owner who is trying to reduce staff turnover and improve productivity. Learning to be better managers can help us create a more positive working environment, which is good for everybody in our business.Read More
As a small-business owner, I was ecstatic when Luke Carlson, owner of Discover Strength, sent me Bo Burlingham’s Small Giants: Companies That Choose to Be Great Instead of Big (Portfolio 2007). The subject of the book makes it a perfect launch pad for Part Three in this series on leadership in the fitness industry.Read More
It’s the American way to focus on your weaknesses in order to improve your overall strengths. But in StrengthsFinder® 2.0 (Gallup Press 2007), author Tom Rath says that that approach has its priorities out of order.
Let’s say a child brings home a report card with five A grades and one D in math. How do parents typically respond?
Think of a famous actor or athlete—living a life of luxury with every privilege anyone would ever dream of. Perfect job, right? Then why are so many of them plagued by drug and alcohol abuse?Read More
Need a vacation? Worried about the expense? Do you know that several resorts will give you accommodations and food almost for free in return for teaching a couple of classes like yoga, Pilates, water fitness, Zumba® or boot camp each day of your trip? You can have a world-class vacation without paying the pricey rates of a high-class resort.Read More
In the 2007 movie The Bucket List, Morgan Freeman and Jack Nicholson play terminally ill patients who escape the hospital ward to complete adventures on their “bucket list.” Most people can connect with the concept of a bucket list—the things you want to do before you “kick the bucket”—because no one wants to die with any regrets. We all want to live our fullest lives.Read More
Part of being an exceptional leader and personal trainer is having the ability to organize and manage events throughout the year. Unfortunately, very few personal trainers have actually been taught how to manage projects, and most neglect the fine details. They wind up dealing with chaos, handling crises, feeling stressed and ending up with an event that is not as high quality as it could…Read More