“Health is essential.” This was one of many key remarks made during a press conference to announce the re-opening of California fitness facilities.Read More
One day, while stretching my client Jim, I was taken aback when I realized he wasn’t wearing underwear. His shorts were swim trunks with interior netting. I quickly looked away and continued to stretch him. This happened with Jim on several other occasions, but I never mentioned it because I wasn’t sure how to broach the matter. I also didn’t feel as if he was doing this intentionally, nor did I believe he meant harm.Read More
Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:Read More
In August 2014, personal trainer Lyam White learned that one of the owners of the studio where he was renting space was looking to sell. The Seattle-based location had worked well for him, and he was concerned that he might have to search for a new place to train.
“I talked to the other owner about buying in, to ensure that I would still be able to train at this location,” says White. “Additionally, my wife is a massage therapist, and it occurred to us that the space could be used to consolidate our services and offer a ‘whole body shop’ storefront.”Read More
Fitness professionals should discuss nutrition with their clients.
Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans.
There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change.
When was the last time you took a hard look at the risks your business faces and the systems that you have—or don’t have—in place to safeguard yourself when disaster strikes? In this article you’ll learn how to manage the most costly risks to your business and how to stay ahead of the risk-management curve as your business growsRead More
As a fitness professional and a business owner, you often develop close working relationships with your clients, and you learn a great deal about their lives, health, medical conditions, goals and fears. Your clients have every right to expect that such information will be kept confidential. It is in your best interests to ensure that it is protected.Read More
Tax season may have just ended, but that doesn’t mean preparation should take a vacation. Here’s news that every fitness professional who runs his or her business from a home office or uses a home office for management chores will be happy to learn: The Internal Revenue Service has announced that beginning with the 2013 tax year, a new “safe harbor” will allow qualified taxpayers to deduct as much as $1,500 in home office expenses—while reducing the administrative, recordkeeping and compliance burdens of claiming this deduction.Read More
9 Business Basics:
Pricing Your Services
From Mobile to Mobility
17 Training for Growth:
The Struggle for Significance
21 Best Practices:
Build Your Team
By nature, personal trainers are passionate, driven, organized and excellent at communicating, or so we would like to believe. In reality, within any team there are radical differences in terms of trainer competencies.Read More
As a new business owner, you will need to comply with a number of administrative regulations and federal, state and local laws; for example, you will have to obtain various licenses, permits and insurance policies. Dealing with these requirements can seem overwhelming, but this guide can help you navigate the key tasks you will need…Read More
The April issue of this column examined the myriad issues that you should consider before deciding on a legal structure for your new or existing business. If you have chosen to incorporate your company, there are several ways to go about it. Each of these options comes with its own price tag and its own advantages and disadvantages.
Hire an Attorney
One of the most important decisions you will make as a business owner is how to legally structure your company. Your own assessment of the risks and costs involved, together with guidance from your professional advisers, should determine your corporate structure.
Many personal trainers open their studios as sole proprietorships and then find that as their businesses grow, that st…
Beverly and Barb are best friends in their 40s who’ve hired 22-year-old Trainer Tom for partner personal training. During their first session, Tom demonstrates how to do a squat, offering cues to help the women understand proper technique. “You want to be feeling this in your butt muscles,” he says, in a matter-of-fact manner. “I want to be feeling your butt muscles,” blurts Beverly, gently pa…Read More
It’s been 3 months since all
fitness facilities and studios in California were required to have an automated external defibrillator (AED) program in place (the implementation date was July 1). If this requirement applies to you, are you up to code? If you don’t live in California, visit www.ncsl.org/programs/health/
aed.htm to see if your state
You hope to die after a long life, all your affairs in order. Unfortunately that’s not always what happens—and the result can be a mess for heirs. Ensure that your estate and loved ones are protected with a valid will. Discover why you need to have a will, how to craft one that serves you well and common mistakes to avoid.
Why a Will Is a Mu…Read More