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Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
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Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
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Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
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Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
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