Remaining competitive in the personal training industry requires embracing solutions to acquire new clients while not compromising on price.
Often people are searching for connection and camaraderie, which can be found and nurtured through building community in your business.
The key to seeing and seizing new dimensions—or to dimensionalize your fitness business—lies in embracing a growth mindset.
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
This article explores the ins and outs of self-promotion and explains how to make it work for your business.
How do you step up your sales game to rebuild your fitness business? Self-doubt looms large when you need to determine pricing.
In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.
Nothing is more effective for bringing people together than hosting an interesting event to impart important, cutting-edge information. Not only is it a great way to create a more engaged community, but offering specialized education led by an outside expert could expand your offerings and perhaps provide an additional profit center.
As a business coach for gym owners, I’ve taught this to many of my clients who have used this method with similar success as noted above.
When marketing to young adults, consider brand values. Gen Z and millennials care about sustainability and social impact, according to a survey.
Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.
How do you determine which products and services will attract your ideal clientele? Determine your optimal path by addressing five fundamental guidelines.
Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world: