Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
Nothing is more effective for bringing people together than hosting an interesting event to impart important, cutting-edge information. Not only is it a great way to create a more engaged community, but offering specialized education led by an outside expert could expand your offerings and perhaps provide an additional profit center.
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:
Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.
Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.
Your gym should be a welcoming space.
First-timers should feel comfortable—and wanted—walking in and working out or taking classes.
Not only is being welcoming an important part of the human contract, but it’s doubly important for your business. First-time customers, of course, can become repeat customers and even members. Making sure their first experience at your gym or studio is positive is important for your bottom line.
As the holidays approach, so does the three-day Super Bowl of Shopping.
Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) are all circled on any good bargain-hunter’s calendar.
Enticing them can mean a chance to bolster your retail sales. AND, if you present the right deal, you can earn a customer who will return again and again.
IDEA Fitness Journal