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If you woke up tomorrow and your life was perfect, what would it look like? My mortgage would be paid in full, I would have more money than I need for retirement, my clients would all be eager to work and make permanent changes, my health insurance statements would be accu…
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We are often asked what the difference
is between marketing an…
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A hot prospect is deciding whether to call you or your competitor for personal training services. He hasn’t met either of you, so to help make the decision, he logs on to your respective websites. Your services and credentials are similar, but, alas, the prospect calls your competitor. The deal breaker? It was that grainy,…
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Subject: Karen Jashinsky, MBA
Company: O2 MAXsm, Los Angeles.
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Flexibility is an essential fitness component that decreases with age and physical inactivity. Traditionally, stretching as a warm-up has long been recommended for individuals who engage in exercise for rehabilitation, injury prevention, health improvement and athletic performance enhancement (American College of Sports Medicine [ACSM] 2006, Kovacs 2006, Shrier 2004). The proposed goals of acute stretching…
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Marketing
By Nicki Anderson
Developing a Unique Selling Proposition
Why having a USP will give you an edge over your competition. When I speak to personal fitness trainers about marketing strategies, I often ask, “What makes you and your business unique?” Sadly, most trainers reply that what sets them apart is the fact that they really care about their clients. While that sentiment is most admira…
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Improving Functional Abilities in Older Adults
Which are the most effective training programs for your mature clients, and how can you best assess their current level of functional ability?
By Cody Sipe, MS
T
The number of people now approaching middle age in America is simply astonishing–and unprecedented in history. It is anticipated that the U.S. population of adults over the age of 65…
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Breast cancer patients who pray in online support groups can obtain mental health benefits, according to a new study conducted by the University of Wisconsin-Madison. “We know that many cancer patients pray in online support groups to help them cope with their illness.
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I like to compare the process of building a business and personal life to the construction of a new home. First you have to examine your needs, values and boundaries. How big do you want your home? What do you consider the essential elements? Where should it be?
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In the last issue of Inner IDEA Body-Mind-Spirit Review, we asked “What Pilates move do you find yourself practicing most often in daily life and why? Here’s what you had to say. “I find myself practicing ‘navel to spine’ more often than any other exercise.
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How much time during the day are you mindful of food choices? Most people estimate that, on average, they make about 15 food- and beverage-related decisions each day. But one researcher says we make more than 15 times that ? more than 200 such decisions.
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Typically, music isn’t a component in Pilates classes. The reasoning: It’s already hard enough to make the initial body-mind connection without the added distraction. When people are new to Pilates classes, they need to hear and understand the directives and explanations. The focus is on breath control, alignment, stability and maintaining a neutral spine, not on rhythm and lyrics.
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You know the scenario. When you have participants’ full attention, they seem to be able to follow your cues more precisely. And when they aren’t paying attention, they’re liable to miss important nuances of your instruction. Now a new study sheds light on how attention operates.
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The lights were soft in a hotel banquet room prepared for a convention crowd. People filed in, lightly chattering among themselves, fully present in the Sunday evening space …
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One in every 2 women and 1 in every 4 men aged 50 or older will suffer an osteoporosis-related hip, spine or wrist fracture during their lives (National Osteoporosis Foundation [NOF] 2005). Among women over 50, 1 in every 2 who walk into your classes has low bone density and is at risk for fracture (NOF 2005).
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What words and images do you use to advertise your body-mind business? Traditional ads that feature thin, buff models with seemingly perfect bodies resonate with only a very small portion of the general public–those who are already “converted” to staying fit.
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