Rick Devereux

Whoever isn’t focused on capturing Baby Boomers over the next two decades isn’t focused well on the future. In the coming 20 years, boomers will inherit estates worth over 10 trillion dollars—that’s more than the value of the entire New York Stock Exchange today. And every year, 4 million Boomers turn 50 and 4 million turn 60. So what does this huge, affluent, aging populati…