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Archive for January 2011

Music Licensing Mayhem: How Will Fees Affect YOU?

July 2013; $10 per class in July 2014;
$12.50 per class in July 2015; and finally
$15 per class beginning in July 2016
(Fitness Australia 2010).

Until the outcome of an appeal filed by
Fitness Australia is known, these fees will be
collected and held in a “suspense” account,
to be paid to the PPCA or refunded to the
fitness facilities accordingly (Fitness
Australia 2010).

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Recruiting From the Front Row

Recruiting group exercise instructors can be a challenge. It’s an ongoing assignment, not something you do only when you’re faced with a hole in the schedule. Be proactive and seek out talent on a regular basis. This allows you to build a stronger, more dedicated team. Start with the participants in your existing classes.

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Don’t Be That Manager: Micromanager

Many personal trainers are promoted to manager or director solely on the basis of their success as a trainer and not necessarily because of their management skills. Now it’s your turn: you are the new personal training manager.

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IDEA FitnessConnect: Bridge Services With Consumers

Wouldn’t it be nice to have an integrated system that helps you manage all the details of your job as a facility manager or program director? A dynamic platform that serves as a portfolio, staff management system, marketing tool and event registration software? IDEA FitnessConnect fills this bill, and since its launch at the IDEA World Fitness Convention™ last year, the online fitness directory has grown to include more than 130,000 fitness professionals and 25,000 facilities.

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Optimizing Amenities

Look around your facility. All fitness center operators want to keep pace with advances in our industry and, in doing so, operate a diverse facility that appeals to a broad demographic. Establish your facility as a unique place to work out by making available the newest amenities—specifically in the areas of equipment, flooring and the locker room.

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Communication Conundrums: Instructor Issues

As we discovered in the previous installment of this column, group fitness managers (GFMs) are the communication hub connecting instructors, upper management, owners, members and others. This can leave you, as a GFM, overworked and misunderstood. It can also lead to major issues with instructors—issues that, if not addressed, can have a significant, negative effect on your program.

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Client Adherence

One of the most telling signs of whether your business practice is a success is the critical area of client adherence—adherence to the program and loyalty to your business services.

Maintaining a business edge in any economic environment requires skills and practices that we examined in the two previous articles in this series: a good work schedule with effective scheduling policies and excellent recordkeeping.

This article covers the third part of that edge: client adherence.

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The Top 5 Sales Secrets of Successful Trainers

“They said they were interested, so why didn’t they sign up with me?” “They keep saying no.” “I just want to help people. What am I doing wrong?”
As a sales trainer, I have spoken with many struggling sales rookies. Having just completed their umpteenth unsuccessful consultation of the day, they often voice their frustrations with more than a hint of dejection.

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Key Strategy for Filling Classes

Are you using cross-promotion to market and promote your new fitness program options? If not, it may be time to start. An often-untapped method of giving more exposure to programs, cross-promotion relies on current resources and staff participation, requires virtually no capital investment and reaps instant rewards. Incorporate the following strategies and methods to market both personal training and group programming and grow your business through cross-promotion.

“Sell” to Staff First

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Pilates for Young Athletes

All athletes want to stay in the game, be injury free and enhance performance, and teens are no different. But the pressure to focus on one sport and to play it year-round results in using the same muscle groups day after day. Often there is little time to rest and recover, let alone to get stronger or work on injury prevention. One way to address these hurdles is to add Pilates to the training program.

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Corrective Exercises: Swayback Posture

Many fitness professionals confuse faulty lordotic posture with swayback posture. Swayback and lordosis appear similar, owing to the concave curve in the back area. However, upon closer look, it is apparent in the lordotic posture that the lumbar spine is concave, while in the swayback posture the low lumbar area is actually flattened. In the swayback posture the concave curve of the spine is much higher in the lower thoracic spine. A fuller understanding of swayback posture can help you retrain clients.

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Sample Class: Strength & Cardio Circuits

A water workout is an excellent choice for high-intensity training. This circuit-based format uses a variety of options for a fast-paced workout. As always, consider your participants when planning intensity levels and modifications. This class is intended for a healthy, fit population seeking a high-intensity workout. The class is designed to last about an hour, but you can shorten it as you wish. Participants will need water mitts, paddles and water tethers.

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Web Extra! Reforming the Knee

Single-Leg Knee Stretch and Double-Leg Knee Stretch
Single-leg knee stretch is useful for working on knee flexion and extension in a standing position and on correcting alignment and improving the balance of the standing leg. To increase the balance challenge, take the hands off the bar and stand upright using a gondola pole for balance. Once you master that, take the pole away and then add an unstable surface such as a balance pad under the standing foot.

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How to Live Longer

Is there a formula for longevity? Researchers are looking for clues in the “blue zones,” locations around the globe where people live measurably longer than in the rest of the world. Explorer and author Dan Buettner and teams of scientists identified some of these longevity pockets and traveled there to examine the lifestyle characteristics that may contribute.

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Promote Yourself, Retain Clients

We’ve all seen it. A club’s group fitness schedule posted on the facility’s website with former instructors still listed. A personal trainer’s blog with last session’s boot camp dates advertised. Even when your efforts have successfully led people to your schedule or site, outdated class or event information may discourage any further inquiry into your programs.

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Pilates for Teens; Video Evaluation for Instructors

I thoroughly enjoyed Zoey Trap’s article “Pilates: Tools for Teen Athletes” in IDEA Fitness Journal [Inner IDEA, November–December 2010]. I’ve always been an advocate of using the principles of Pilates not only literally, but figuratively, as metaphors for life. I applaud her for commencing with the teen market.

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Reforming the Knee

If one of your Pilates clients developed knee problems and her doctor said the client needed to strengthen the muscles around the knee, would you know what to do? What if a client were diagnosed with patellofemoral dysfunction or were recovering from an anterior cruciate ligament tear? How would you design a Pilates reformer program to help the client heal and return to full function? The reformer is a great, multipurpose tool for improving function, correcting alignment and muscular imbalances and helping the body recover from injury.

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Sample Class: More for the Core

Strength is important, but functional strength is essential—and for this, variety is key. “More for the Core” takes participants through a flowing mix of methods, disciplines and combinations that engage and activate even the tiniest muscles with continuous, dynamic movement. It’s a perfect way to prepare the body for activities of daily living. More for the Core Details
format: core-specific Total Time: 60 minutes Equipment: none

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