You’ve done your homework. You’ve earned multiple specializations from esteemed certification organizations. You’ve worked with lots of clients over the years. So what else do you need if you’re going to benefit those who seek your help?
If you ever wander the halls of the IDEA office, you may have the good fortune to be greeted warmly with a bright smile from Calvin La, our affable senior inspired service specialist. Always one to approach his work and interactions with kindness and integrity, Calvin has a knack for making you feel at ease.
Andrew Sung had tried multiple training programs, but nothing seemed to help him reach his fitness goals. When he found personal trainer and competitive bodybuilder Aaron Seaton, that all changed.
“Andrew came to me with a defeated outlook,” says Seaton, a multicertified NASM trainer. Still, “he was highly motivated; just unsure how to put the pieces together.”
Michael Taylor Member Since 2010 :: Los Angeles “I am a Jedi,” says Michael Taylor, with a smile. And once you know him, the idea isn’t at all far-fetched. Taylor harnesses the power of a positive attitude to help his clients succeed. Through his personal training business, he has “the opportunity to help people get…
It was little surprise to anyone when, asked to pick her “favorite punctuation mark” for a photo shoot of the IDEA editors, Judy Minich picked the exclamation point. She approaches every situation with the thought that she can spice it up with an extra dash of excitement.
Cynthia Walker was struggling. Although she’d been trying to lose weight for years, it just seemed like the odds were stacked against her.
“At age 42, she had a TIA (transient ischemic attack) along with high blood pressure and high cholesterol levels,” says trainer E. Faith Bell. “Then, 11 years ago, she was diagnosed with breast cancer. At 4 feet 9 inches tall, she weighed 176 pounds.”
One of the magical attributes of a great dancer is the ability to convey supremely tough athletic feats as graceful, artistic and seemingly effortless movement. It’s no wonder, then, that IDEA’s director of event programming, Rebecca Garity, seems to glide through the annual creative challenges of programming 100+ sessions for IDEA’s Personal Trainer Institute and more than 350 sessions for the IDEA® World Convention.
Member Since 2017 • Naim Village, Israel
Ammar Zoubi says he lives “on the other side of the world,” but his story really hits home. After years as a bodybuilder, he became a certified personal trainer, eventually getting hired at the gym where he was a member.
In rising to meet major challenges and needs—from overcoming cancer, a staph infection and even a four-story fall inside an elevator, to serving reservation residents and low-income individuals in high-crime neighborhoods—the 2019 IDEA World Scholarship recipients have shown character, determination and a commitment to helping others.
Veteran fitness pros know how important it is to pay attention to clients as unique individuals. Experience, education and empathy are key qualities that equip seasoned pros to help a wide variety of people with diverse needs.
IDEA Fitness Journal