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Communication

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How to Increase Confidence and Fitness Class Size

By Andrea Blair Cirignano | October 17, 2019 |

Group fitness instructors have a reputation for being fearless extroverts. And it does take self-confidence to stand in front of a group of people and lead them through an exercise routine—all while wearing a mic and managing a playlist. The truth is that we’re performing, but that doesn’t come naturally to everyone. Some of us need to fake it till we make it!

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November 2019 Question of the Month: Supporting the Next Generation

By IDEA Authors | October 15, 2019 |

What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]

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October 2019 Question of the Month: Fitness Misinformation

By IDEA Authors | September 23, 2019 |

How do you or your facility handle the issue of health and fitness misinformation? Since client education is critical in setting realistic expectations and achieving fitness and wellness goals, we want to hear how you’re tackling this issue,what creative solutions you’re using and how your efforts are being received. Please share your success stories.

We want to hear from you!

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Why You Need a Client Avatar

By Jack Wheeler | June 24, 2019 |

Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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