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Wellness Starts With the Young

Antonio S. Williams, PhD, is an assistant professor at the Indiana University School of Public Health and CEO of Identity Branding and Marketing LLC. His passion for health and wellness among youth led him to found Fit University, a nonprofit organization dedicated to empowering children to make healthy food choices at home, at school and on the go. He has given numerous lectures on fitness branding and marketing throughout the United States and in countries such as Korea, Greece and Spain. He has also been featured in the New York Times, the St.

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2013 IDEA World Fitness Convention™

In the early evenings, you could faintly hear the screams outside–about every 45 seconds–from the quiet, cushy guest rooms in the J.W. Marriott at L.A. LIVE.

AIIIIEEEEeeeeeeeeeeeeeeeeeeeeeeeeeeee! It sounded like the breathless squeals people emit on the most hair-raising portion of a crazy amusement-park ride. But in downtown L.A.? Turns out it was the throng of teenage girls cheering for One Direction, the wildly popular boy band that was playing next door at the Staples Center over four consecutive nights.

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Food Focus: The Sweet Truth About Honey

In Hinduism, it is one of the five elixirs of mortality. You can find it mentioned in the Bible and the Koran, and the Jewish people use it to symbolize the New Year. But to most consumers, honey is simply a common household ingredient.

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Eat More Fruits and Veggies to Live Longer

While it seems logical that fruit and vegetable consumption would enhance our chances of living a longer life, few large cohort studies have officially investigated the association. The scant experiments that exist have produced inconsistent results, say authors of a study published recently in the American Journal of Clinical Nutrition [2013, 98 (2), 454-59].

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Aching Muscles? Reach for a Glass of Watermelon Juice

Athletes finally have some proof to support the long-held belief that watermelon juice can reduce posttraining muscle soreness. The report in the American Chemical Society’s Journal of Agricultural and Food Chemistry (2013, 61 (31), 7522-28) attributes watermelon’s “healing” effects to the amino acid L-citrulline.

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Opportunities for Fitness Facilities

Understanding why members remain loyal to fitness facilities may help managers and owners with their direct marketing efforts—and beef up retention rates. Here are the top reasons individuals stay members, says the most recent IHRSA Health Club Consumer Report: 2012 Health Club Activity, Usage, Trends & Analysis, produced by the International Health, Racquet & Sportsclub Association.

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Mexico Is the Most Obese Country in the Americas

For many years the United States held the not-so-coveted title of most obese country in the Americas. That designation has recently transferred to Mexico, according to the The State of Food and Agriculture report released by the United Nations’ Food and Agriculture Organization.

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Ask the RD

Question: I’ve been seeing lots of kombucha teas in the beverage section of the market. What is kombucha, and why is there so much hype behind it?

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Stay Fit While Traveling

It’s common to take on a client who travels for work on a regular basis. But travel plans can create hiccups in the training schedule, sometimes making it harder to help a client achieve his goals. That doesn’t have to be the case.

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