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Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

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Article Archive

Niche Marketing: Not for Every Fitness Business

September 22, 2021

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

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Fitness Business Management

July 26, 2021

If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.

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United we Thrive

2021 IDEA World Virtual: United We THRIVED!

July 11, 2021

“United We Thrive” is more than a theme, it’s an internal mantra for IDEA and an intention we set over a year ago: To deliver against IDEA’s mandate at a time when our industry needed it the most.

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IDEA World Blog Day 2

BEING the Change as the Sea Changes

July 10, 2021

The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.

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Ally Love

Boss Up and Inspire the World to Fitness®

July 9, 2021

For the 39th time—and for the second-straight year virtually because of the pandemic—IDEA World Convention is inspiring and educating thousands of fit pros around the globe. Though we may be weary of being at screens after the toughest year this industry has ever seen, our craving for connection has drawn us together.

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Assortment of whole grains

Whole Grains for Longer Life

June 3, 2021

The health boosting properties of whole grains have been scrutinized by scientists widely and often. Most striking is that researchers often conclude that consuming whole grains can increase lifespan.

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2021 IDEA World Virtual

Is Fitness Essential?

March 1, 2021

Fitness professionals know how essential fitness is, but during the pandemic, the legal interpretation of “essential” vastly differed.

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Personal Trainer Institute 2021

Better Days Ahead

January 11, 2021

Despite the tragedy of human loss and the damage wrought on our businesses, the fitness industry continues to find new ways to build our business models.

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Kyla Maynard

Gratitude in the Face of Challenge

November 9, 2020

The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.

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IDEA World Virtual 2020

Inspiring Greatness at IDEA® World Virtual 2020

September 30, 2020

For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.

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