Sandy Todd Webster
For 22 years, Sandy Todd Webster was the chief architect of IDEA's content program - including the award-winning IDEA FITNESS JOURNAL and IDEA FOOD & NUTRITION TIPS - the industry's leading resources for fitness, wellness and nutrition professionals worldwide. She created, launched and nurtured these brands and many others during her productive and purposeful IDEA tenure.
Sandy is a Rouxbe-certified professional plant-based cook and a Precision Nutrition Level 1 Coach who is pursuing a Master's degree in Sustainable Food Systems through The Culinary Institute of America (expected August 2024). She plans to combine these passions with her content expertise to continue inspiring others to make the world a more just, healthy and regenerative place.
Article Archive
Studies have shown that “fitspiration” of idealized body images, such as those often portrayed by fitness influencers on social media, can lead to negative body image and disordered eating behaviors—risk factors for depression.
Until you’ve lived IDEA World you won’t understand what a game changer this extravaganza of fitness, nutrition, wellness and fun can be both personally and professionally.       Â
As we swing into the final days of National Nutrition Month, I wanted to share a few thoughts on the Academy of Nutrition & Dietetics’ 2023 theme “Fuel for the Future,” with an eye toward eating sustainably. As it turns out, sustainable eating is a dual-purposed and tasty way to nourish ourselves during every phase…
Last year it was IDEA’s 40th anniversary. This year, we are thrilled to wish a very happy 20th birthday to this award-winning publication.
Clients need coaxing sometimes. Try a gentle nudge to help them to step it up—or step it down. Restorative nap time for adults, anyone?
February is American Heart Month, which gives you a great reason to engage both clients and staff on a number of cardiovascular health topics. Why not consider the following? Did you see the American Heart Association collaborated with a panel of dietitians, nutrition researchers and physicians to provide tips for heart health nutrition in its…
Feeding others with lovingly created food is among the most intimate of human activities. It is intensely personal and meaningful to the cooks and eaters of the world. Even in the name of health and wellness, to criticize, judge or disrespect the food traditions of others can undermine the confidence of both individuals and entire…
Take a look at the many new fitness career resources IDEA has created for you as part of your IDEA membership in 2023.
Behavioral change is hard because humans are complicated. Co-creating change with clients requires that you honor how complex behavior can be while also recognizing the efforts required to repattern a lifestyle.
On behalf of our team, we wish you a rich and happy holiday season, and we thank you for your continued support of our shared mission.
Fitness pros show up like champions to help clients improve their holistic health, but they often neglect their own wellness.
In many cases, type 2 diabetes can be prevented or well-maintained with a healthy lifestyle, and fitness pros are experts in this realm.
Do you ever find re-entry to work after a solid vacation to be challenging? Following seven heavenly days in the Napa and Sonoma Valleys, I returned to IDEA on Monday feeling refreshed—but also dragging a little bit. What’s up with that? I think my senses were longing for the pastoral scenes, fresh air and buzziness of…
Resumed focus on small-group models is also a reflection of the challenging economic times we are living in. Small-group training exploded by necessity back in 2008 as we all had to rethink our business models amid recession. It’s more efficient and lucrative for you to train small groups, and it’s more affordable (and inspirational) for your clients to band together for purchasing power. We’re all feeling the bite of inflation, and many are still recovering from pandemic losses. Take a page from Judy’s book and rethink what’s not working for you and how an updated small-group model could help your business in multiple ways.Â
Pain is a common theme among a high percentage of clients and it often prevents them from reaching their goals. Fitness professionals know that corrective exercise is one strategy to help clients retain vibrant movement health and navigate life pain-free. As people aspire to return to their former levels of functional freedom, IDEA and its members stand ready to help them release restrictions and move with ease.
This issue marks the first time Fitness Journal has taken a deep dive into planet sustainability and the action steps for fit pros.
Staycations are great, but sometimes it takes a holiday outside the confines of our comfort zones to stretch ourselves and grow. I’m just back from a much-needed vacation and change of scene and routine. Disconnecting from my screens, Zoom meetings, daily stressors and the mundane of day-to-day reminded me of just how critical it is…
IDEA around 5,500 attendees, staff and exhibitors gulped refreshment from IDEA World’s overflowing cup of knowledge. Attendees were inspired to set sights on what comes next for their careers, their businesses, their clients and our industry.
I’m longing for those carefree days and looking forward to some endless summer fun with family and friends after IDEA World Convention is wrapped up. Hiking, biking, rafting and horseback riding are all on my punch list for the trip. How did your childhood summers shape your fitness path? What are your memories and traditions of summer?
IDEA’s 40th Anniversary Timeline helps us to honor how far we’ve come and look forward with intent on how we will shape the next 5 years.