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Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

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Article Archive

Kyla Maynard

Gratitude in the Face of Challenge

November 9, 2020

The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.

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IDEA World Virtual 2020

Inspiring Greatness at IDEA® World Virtual 2020

September 30, 2020

For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.

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POM Logo

The Magic of Beginnings

September 8, 2020

We are thrilled to share that IDEA has been acquired by Pocket Outdoor Media, the world’s leading creator of active lifestyle content.

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IDEA World Virtual

Silver Linings and Sunny Sides

July 13, 2020

In a world full of change, one IDEA tradition has endured: Our July–August issue is filled with in-depth features to stoke your intellect and imagination.

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Guidelines for opening fitness facilities during COVID-19

Reopening Guidelines from California Fitness Alliance (Updated 7/1/2020)

June 11, 2020

Most clubs and studios in North America have either already reopened or are getting ready to do so. If you are planning your return-to-work path either as an owner, manager, independent contractor or employee, you know it’s both exciting to get back to the work you love and daunting with so many unknowns.

The California Fitness Alliance has worked tirelessly to create a comprehensive document “COVID-19 Industry Guidance: Fitness Facilities” that was recently approved by the California Governor’s office, the California Department of Public Health and Cal/OSHA to provide guidance for fitness facilities to support a safe, clean environment for workers.

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Payment Protection Plan

Update on PPP: The Rules Have Changed—For the Better

June 11, 2020

First there was the proverbial “pivot” to virtual, then the scramble and stress of applying for relief funding from the Small Business Administration’s Payment Protection Program (rounds 1 and 2). If you were among the fortunate who received funding, the next leap was wrapping your head around the details for proper use and tracking of the money.

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Greens and beans

The Editor Cooks: Greens & Beans

March 24, 2020

Need a quick-and-easy recipe to add to your COVID-19 shelter-at-home cooking repertoire? Try this take on greens and beans. You likely have everything you need in your pantry and may only need to source a dark leafy green for the fresh part.

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IDEA Website and Member Perks

Hello, New Website and Member Perks!

March 11, 2020

A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.

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Resolution Revolution: Train Happy!

December 19, 2019

Until a couple of years ago I was still attacking my workouts with the same intensity I did when I was a young competitor with lofty goals and dreams of athletic greatness. Eventually, I found myself dreading sessions and feeling burned out. There was no point in hating my workouts, I decided, and I vowed to let go of the negativity. Though I still craved movement, I was doing it for the wrong reasons—or I really didn’t have a good reason—and it was affecting the outcome of my hours in the gym.

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Rest, Reflection and Gratitude

October 21, 2019

It’s hard to believe another year of serving this incredible industry is winding down. As we at IDEA reflect on all we’re grateful for, as ever, IDEA members are at the top of our list. On behalf of our team, we wish you a rich and happy holiday season, and we thank you for your continued belief in and support of our shared mission to Inspire the World to Fitness®!

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The Art of the Blend

September 24, 2019

While we strive for content balance when planning each issue of Fitness Journal, every so often we seem to assemble a collection of articles which—just by a quick scan of the table of contents—looks like a heck of a lot of fun to learn from. Welcome to one of those issues!

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2019 IDEA® World Convention: Igniting Passion With Purpose!

August 22, 2019

Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.

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Amplifying Your IDEA Membership Benefits

June 25, 2019

It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release.

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Changing Behavior Changes Lives

May 22, 2019

In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.

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