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Vision and Core Values

IDEA Vision Statement:

To Inspire the World to Fitness®, health, and wellness, empowering individuals and communities to live healthier, more fulfilling lives through a commitment to excellence, innovation, and service.

IDEA Core Values (I.D.E.A.L.S.):

  1. Inspire and Serve
    We are dedicated to serving every person we encounter, from members to partners to team members. By embodying our passion and commitment, we inspire others to pursue their wellness journey.
  2. Do the Right Thing
    We uphold the highest standards of integrity, transparency, and accountability in all our business dealings, fostering trust and long-term relationships with our members, partners, and colleagues.
  3. Exercise Your Happiness
    We lead by example, promoting balanced and healthy lifestyles both at home and work. As positive role models, we aim for conscious decision-making that nurtures health and happiness, embodying our mission to inspire fitness and wellness.
  4. Appreciate Everyone
    We respect and honor the individuality of every person. We embrace differences, communicate openly, and foster inclusion, always seeking to build stronger, more positive relationships.
  5. Learn and Thrive to Innovate
    Learning is a lifelong pursuit. We encourage curiosity, growth, and agility to stay ahead in the ever-evolving fitness landscape, continually innovating to meet the changing needs of our community.
  6. Set the Standard
    We continuously strive for excellence, setting new benchmarks in service, quality, and performance for both our own business and the success of our members' businesses.