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COVID-19 (Coronavirus): Updated information and resources from IDEA

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Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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IDEA World 2020

How to Achieve Greatness

March 30, 2020

About 6 years ago, San Diego–based personal trainer Kevin Root opted not to attend the IDEA World Convention. As a newly certified professional, he felt the event could overwhelm him with information. It’s a choice he regrets.
“Looking back, I robbed myself of valuable hands-on experience and knowledge,” he admits.
Root, who splits his time between boutique studio Bird Rock Fit and a big-box gym, the La Jolla Sports Club, eventually decided that IDEA World was a necessary investment to progress his career. He attended for the first time in 2015.

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IDEA World 2020

Unleash Your Greatness and Build a Career That Inspires

March 11, 2020

Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.

Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.

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Personal Trainer Institute 2020

6 Ways to Become a More Effective and Successful Personal Trainer

December 18, 2019

What do you hope to do next in your fitness career? Make the transition from part-time trainer to full-time business owner? Discover new profit centers to beef up your bottom line? Refresh your program design strategies? Deepen your understanding of the latest behavior modification techniques?

Learn how to do all this and more at the 2020 IDEA Personal Trainer Institute, the most comprehensive and impactful fitness event for personal trainers, fitness facility owners, and managers and program directors.

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Career Advancement for Everyone

April 22, 2019

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

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The Key to a Prolific Career

March 22, 2019

Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA&reg World Convention in Anaheim, June 26–30.

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Elevate Your Career and Live Your Passion

December 12, 2018

Your purpose as an impassioned personal trainer, manager and owner is to deliver life-changing fitness experiences for your clients. It is also up to you to invest in yourself so that you can become the fitness leader your community deserves. The best way to do that is to surround yourself with people who have already succeeded and can show the way.

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The Confidence-First Approach to Weight Loss

October 12, 2018

Benefiting from family ties. When 20-year-old Erick first met Ethan Kopsch, NASM-certified personal trainer and owner of Bird Rock Fit in La Jolla, California, Erick was less than eager to start a training program. Kopsch had been training Erick’s mom for some time, and she was so pleased with her progress that she encouraged Erick and her daughter, Michelle, to work with the trainer.

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Obesity Boosts Melanoma Risk

September 20, 2018

Add this to the list of dangers associated with obesity: New research from Sweden suggests obesity is a risk factor for developing skin cancer, and weight loss—in this case via bariatric surgery—could reduce the risk of malignant melanoma skin cancer, in particular, by 61%.
The study included 2,007 bariatric surgery patients and 2,040 nonsurgery controls whose skin cancer incidence was monitored for 18 years. Aside from the significantly lower risk of developing malignant melanoma, the surgery group saw a 42% reduction in skin cancer risk in general.

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