Tyrone A. Holmes, Ed.DTyrone A. Holmes, Ed.D, CPT, is a certified personal trainer through the American Council on Exercise and a Level 2 cycling coach through USA Cycling. He provides Cycle-Max Coaching for cyclists and multisport athletes who want to improve their performance on the bike and Healthy Life Coaching for individuals who want to lose weight and develop healthier lifestyles. He also provides Business Coaching for personal trainers, athletic coaches and other entrepreneurs. Dr. Holmes has published two books: Training and Coaching the Competitive Cyclist (2010) and Developing Training Plans for Cyclists and Triathletes (2011). His next book, The Business of Training and Coaching will be published in 2013. Visit his websites at www.HolmesFitness.com and www.DoctorHolmes.net.
Pricing your personal training services can be a confusing endeavor. In fact, it may be one of the most difficult issues you face as an entrepreneur. This article demystifies the process by describing three ways to set your fees: market-based, income-objective-based and value-based. Here you’ll learn about the different approaches and explore the pros and cons of each.
The Market-Based ApproachRead More
LinkedIn calls itself the world’s largest professional network. Launched in 2003, it has over 225 million registered users in more than 200 countries and territories. LinkedIn can be a very effective marketing and networking tool for your business if you follow these basic steps.
Develop a Client-Focused ProfileRead More
Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can also boost your income by using your blog to generate saleable content for booklets, minibooks, articles, manuals, eBooks and printed books. Apply these 15 simple recommendations, and build a blog that leads to business and financial success.Read More
In Part I of “Selling Services in a Faltering Economy” (in the October 2012 issue of IDEA Trainer Success), I discussed five steps you can take to energize your business: target your expertise; differentiate your products, price and relationships; protect your current client base; develop multiple revenue streams; and give gifts that reward you, too. Here are five more steps you can take to boost sales in a weak economy.
Offer Multiple Purchase Options [subhead]Read More
Let’s face it. This is not the easiest time to operate a personal training business. We are still in the throes of the worst economic recession since the Great Depression. The good news is that there are opportunities for personal trainers to thrive. To increase your chances for success, you just need to be proactive. Over the next two issues of IDEA Trainer Success I will present 10 steps you can take to ensure stability and success during a faltering economy. Here are the first five.
1. Target Your ExpertiseRead More