Skip to content

COVID-19 (Coronavirus): Updated information and resources from IDEA

Avatar

Megan Senger



Article Archive

Interpreting Health Claims on Food Packages

January 13, 2016

Can packaged foods

really

help to “reduce cholesterol,” “support immunity” or “maintain a healthy heart?” Considering that many boxed foods in grocery store aisles are heavily processed and have added sugar, these kinds of marketing statements may seem suspicious to nutrition-savvy fitness professionals.

Read More

7 Superfood Swaps on a Shoestring Budget

September 28, 2015

“Heavily marketed products backed by health brands or ‘gurus’ can have everyone questioning their food and nutrition choices,” says Teri Mosey, a holistic nutrition and culinary consultant in New York City who holds advanced degrees in exercise physiology and nutrition. “These foods being advertised as superfoods are [simply] whole foods from nature that have been around for thousands of years. They are just getting their 10 minutes of fame.”
Here are some thrifty substitutions for hyped-but-pricey foods that frequently show up on “superfood” summaries.

Read More

Third Party Labels on Food

May 1, 2015

Some government agencies use front-of-package pictorial seals or logos. These include the “USDA Organic” seal and the “USDA Process Verified” shield.

Read More

Online Training: Programming for Profit

April 9, 2015

The second installment of this series on online training focuses on the different types of programs—and pricing strategies—successful entrepreneurs have used to build a solid Internet-based business.

Read More

Labels on Genetically Altered Foods

April 9, 2015

Genetic modification is a technique that changes the genetic makeup of cells to enhance a desirable trait in a plant or animal. The result is a genetically modified organism (GMO).

GMO disclosure labels on transgenic food products are currently required in 64 countries worldwide (CFS 2013). In the U.S., bills calling for mandatory labels on GMO foods have been created in 26 states (Goad 2013), although none have become law except in Vermont, and even that decree is being challenged in court (Entine 2014).

Read More

Attracting Elderly Clients

March 6, 2015

To attract new customers over the age of 70, you’ve got to go where seniors are, says Dan Ritchie, president of the Functional Aging Institute.

Read More

Small-Group Training: Tricks of the Trade

February 19, 2015

Five small-group training experts answer questions about this burgeoning trend. Topics include working simultaneously with clients at different skill levels; training people with special needs (whether they are athletes or clients with disabilities); handling no-shows; and teaching warm-ups.

Read More

Lifestyle Medicine: An Emerging Medical Specialty

January 19, 2015

Fitness and wellness professionals know the importance of building a strong referral program with allied health professionals, such as physicians, but making connections is not always easy. Personal trainers, for example, have worked hard to gain trust from the medical community.

Read More

Beyond Boomers: Training 70-and-Over Seniors

January 14, 2015

Do you want to build your career around a highly dedicated and underserved fitness niche? Consider the lucrative market of seniors 70 and older.

Though senior fitness tends to have a 50-and-up focus, there are considerable physical, practical and psychosocial differences between a fit 55-year-old and a somewhat frail 80-year-old. Yet the latter could perhaps benefit from your services the most.

Read More

The Best Advice You’ve Never Heard on Small-Group Training

October 3, 2014

As previous articles in the IDEA Trainer Success’ small-group training series have shown, SGT is poised to become a significant force in the fitness industry.

Over the past 2 years, more than 25 experts have contributed to this ongoing series on building a profitable program. Yet some of their very useful tips have, by necessity, been cut during the editing process.

Read More

Practical Tips for Attracting Obese Clients

September 25, 2014

For many fuller-figured individuals, the idea of going to a fitness facility is overwhelming. Unfortunately, our images and headlines don’t help. In industry marketing materials, “we feature the already fit, which is intimidating,” says Boulder, Colorado–based marketing and sales expert Debra Atkinson, MS. “We feature tight clothes, the room full of toned, flawless-skinned individuals working…

Read More

Men’s Health Research Review

September 15, 2014

When it comes to health, men sometimes seem to get short changed. Compared with women, men die more often of cardiovascular disease and cancer, are less likely to discuss concerns with their doctor, and live an average of about 6 years less than their female counterparts (Icahn 2014). As a fitness professional, you work on the front lines of wellness and are in a prime position to share information that may save a life.

Read More

Small-Group Secrets: Make More Money per Member

August 6, 2014

Adding small-group training (SGT) to your current list of services is a great way to pull in more cash. But there’s still a financial ceiling to the highly successful profit center. Learn what other experts are doing to bust through that ceiling and make more money from SGT.

Read More