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Alexandra Williams, MA

Alexandra Williams has taught fitness for 17 years and has a master’s degree in agency counseling, with an emphasis on marriage and family. Her professional training has forced her to scrutinize her own value system, especially as she attempts to raise ethical children. The author wishes to thank Jack Raglin and Jim Gavin for their helpful insights and suggestions.

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2017 IDEA World Fitness Award Recipients

August 23, 2017

They are hard-working professionals who care deeply about the fitness industry, exemplifying the values and attributes that make it so rewarding for all of us: professionalism,
education, balance, health, social interaction, fun.

Many fitness professionals owe their careers to a desire to help a family member recover from a debilitating disease or injury. Others were determined to share the joy of movement. Some simply stepped forward when a leader was needed, enjoyed it, and decided to pursue further training and education.

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2017 IDEA World Fitness Award Finalists

June 15, 2017

In setting after setting, from Europe to Southern California, from online videos to on-campus fitness rooms, in adversity and in action, the finalists for the 2017 IDEA World Fitness Awards exemplify all the diversity and excellence that exist in the world of fitness and health. Join us in recognizing the achievements of these nine personal trainers, fitness instructors and program directors.

2017 IDEA Personal Trainer of the Year

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What’s Hot in Equipment: Fitness Pro Favorites

April 13, 2017

Fitness professionals like their equipment—from "tried-and-true" to "oh, so new." And equipment companies like to fill convention halls with fresh gear to help trainers and clients hit their goals. Of course, fitness pros also enjoy new gadgets for the pure thrill of them—and will sometimes go for equipment that targets a fun goal over a hypertrophy goal, for example.

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Packaged Foods: Are You “Conveniently Healthy”?

February 14, 2017

Have you ever counted the numerous brands and flavors of protein bars in well–stocked grocery store aisles? Probably not, as there are so many, and it would take a while. How times have changed! In the late 1980s, when a number of aerobic champions were asked what snacks they ate on competition days, almost all of them named the only protein bar then in existence. Now the rows next to all those protein bars are filled with other healthy foods that are also easy to toss in a gym bag and eat on the go.

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Starting a Podcast

October 24, 2016

You've been hearing a lot about podcasts lately, but maybe you're not sure what they're all about. Should you start one? If yes, where do you begin? Read on for a look at podcasts, including advice, practical tips and experiences from podcast veterans.

What Is a Podcast?

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16 Trends in Fitness Fashion for 2016

September 19, 2016

Whether you were around for the first generation of "aerobic apparel" or you've just entered the fitness industry, now is the perfect time to get excited about the evolution in fitness apparel. Read on to discover 16 trends for 2016 in men's and women's gear.

1. Yogawear

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2016 IDEA World Fitness Award Recipients

August 23, 2016

Whether they’re leading one client or 3,000 students at a time, fitness professionals give their all every single day, keeping in mind how important it is to reach, inspire, and gain the respect, attention and, above all, consistent attendance of their students. These pros know how to look at fitness and a fit lifestyle from the client’s point of view, and can program, train and teach accordingly.

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2016 IDEA World Fitness Award Finalists

June 20, 2016

Whether they’re operating in the limelight or behind the scenes, fitness professionals share a similar goal—to help people get healthier and more fit. Some professionals design programs, some manage them, some implement them—and some do all three. The nine 2016 IDEA World Fitness Award finalists have hundreds of years’ experience among them, which translates into millions of lives changed by their deeds and efforts. In serving diverse clients—from moms to military members, from disease survivors to sedentary beginners—these professionals have made fitness their mission.

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