Shannon Fable
Shannon Fable is a sought-after speaker, author and thought leader in the area of fitness business development and strategic innovation. She has spent more than two decades helping impressive brands such as Anytime Fitness, ACE, FIT4MOM® and BOSU® with business and program development. Fable served as chair of the ACE Board of Directors and is the co-founder of GroupEx PRO®, a cloud-based group fitness management tool that she successfully sold to Daxko in 2019. As a certified Book Yourself Solid® business coach, she helps fitness professionals navigate the industry to build scalable and sustainable careers.View FitConnect Profile
Article Archive
This article explores the ins and outs of self-promotion and explains how to make it work for your business.
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As a group fitness manager, you may already know who your best fitness instructors are. However, you’re lucky if you see your instructors once a week, especially these days, and there’s probably no way to monitor every action. If you try to boil the contribution down to numbers, you might create a team focused less on winning…
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How do you step up your sales game to rebuild your fitness business? Self-doubt looms large when you need to determine pricing.
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In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.
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There’s a checklist for every task, it seems, even if it’s purely mental. However, when it comes to hiring the best group fitness talent, it’s important to formalize a checklist so that you cover all the important details. Maybe it’s time to shift your process and think more broadly about what you value in employees. A good…
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Let’s consider what’s needed to rebuild your fitness career and ensure business success after a rough year of closures.
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Instead of viewing digital fitness companies as opponents, what if we drew lessons from their successes to enhance what we provide in person?
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As our industry shifts, an essential conversation is technology—in particular, how to create a full-scale experience for clients of your fitness business.
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Learn how to best weave online or virtual technology into your business plan to rebuild your fitness business in a digital-first world.
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If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
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As people return to some semblance of normalcy, they’re going to want your expertise and guidance. In the first installment of this two-part article, we’ll dive into three skill categories that are a must when you’re contemplating starting your own business. After you’ve identified where you’re solid and where you need a little extra support, we’ll review options for filling in the gaps.
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There are several paths to becoming an entrepreneur in the fitness industry. While most discussion is centered around opening a studio and capitalizing on what your current clients believe to be your unique skills and talents, this represents only one path forward. You can choose to have a roof over your head, or you can go to your clients. You can stick with profiting from your intellectual property, or you can “borrow” an idea from someone else. Whatever you choose, owning your own business has never been easier. You just need to figure out which route makes the most sense for you!
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Are you leaning into the rise of millennial moms? These women are part of a generation that’s expected, as of this year, to surpass baby boomers as the nation’s largest age demographic. The 83 million 17- to 36-year-old “millennial” men and women in the United States—combined with Generation Xers—account for 80% of the fitness dollars spent in clubs (Lexington Law 2019; Les Mills 2017). Already fitness consumers, millennial women are becoming mothers.
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Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?
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The way personal trainers are taught to get clients is not only antiquated but also ineffective in today’s marketing world. Offering free sessions and trying hard to close the deal on the first try have resulted in a lack of trust from the consumer and an uphill climb to book business. It’s time we traded in this system for a newer model.
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When you understand the “why” and “how” of organizing time and tasks, you lay the foundation for stress-free productivity. In part one of this series, we touched on how to get the right work done, in the right way, with the right system. Now that you’ve dumped the data, learned the steps to control the chaos and started making strides, it’s time to discuss the tools you need to streamline the process.
Decision Time—Paper or Digital?
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Earning higher pay starts with understanding the value that fitness delivers.
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Organization seems to be at the top of every fitness business pro’s to-do list. While this is an admirable goal, there are three important steps you need to take prior to getting organized. Once you’ve moved past wearing “busy” as a badge of honor, determined the major roles you play, and learned what needs to get done, it’s time for the more practical elements of time management.
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Have you heard the saying "Begin with the ending in mind"? Over the years, this axiom has probably helped you solve complex math problems, create a science–fair project, or even write a research paper. But you may have forgotten this sage advice when it comes to planning something with even higher stakes: your career.
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If you’re like a lot of fitness professionals, your to-do list is a mile long and you never seem to have enough time in the day to get to the end of it. You’ve probably explored several options for organizing the chaos—from elaborate, leather-bound day planners with A, B, C priorities and 1, 2, 3 subtasks, to apps that promise the ultimate solution at your fingertips. And still, your workspace is covered with random sticky notes and your bags have bits of folded paper tucked inside, capturing important reminders, to-dos and ideas.
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