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Shannon Fable

"Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems®, ACE, SilverSneakers®, FIT4MOM® and BOSU® as a fitness business and programming consultant. An experienced educator, freelance writer, and certified Book Yourself Solid® business coach, she helps fitness entrepreneurs navigate the industry and make more money. Shannon serves on the ACE Board of Directors and is the founder of GroupEx PRO®, a cloud-based group fitness management tool."

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Article Archive

The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

February 19, 2019

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

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What’s Your Exit Strategy?

April 17, 2017

Have you heard the saying "Begin with the ending in mind"? Over the years, this axiom has probably helped you solve complex math problems, create a science–fair project, or even write a research paper. But you may have forgotten this sage advice when it comes to planning something with even higher stakes: your career.

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Get It Done: Time Management Made Easy

February 24, 2017

If you’re like a lot of fitness professionals, your to-do list is a mile long and you never seem to have enough time in the day to get to the end of it. You’ve probably explored several options for organizing the chaos—from elaborate, leather-bound day planners with A, B, C priorities and 1, 2, 3 subtasks, to apps that promise the ultimate solution at your fingertips. And still, your workspace is covered with random sticky notes and your bags have bits of folded paper tucked inside, capturing important reminders, to-dos and ideas.

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Success With Succession Planning

August 25, 2016

While programming is typically cited as the number-one difference between a good group fitness department and a great one, the people who deliver the programs are truly the “secret sauce.” Without a talented team, even the best programs will fail to resonate with members. Even if you’re currently living the group fitness manager’s dream—a full deck of superstar instructors who teach amazing classes—it’s still important to develop a proactive plan to keep your team performing at this high level.

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Streamline Your Communication

May 27, 2016

By now, everyone has heard about the Hillary Clinton email scandal. (Trust me, this article is not taking a political turn.) The controversy, which essentially is about the use of a private email server versus a company-issued one (or in this case a government-issued one), made me think about how electronic communication relates to the fitness business. More specifically, it made me think about how group fitness business is conducted at most facilities and whether “best practices” may be leaving managers, instructors and health clubs vulnerable.

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Self Promotion: The Keep In Touch Strategy

January 27, 2016

An automated Keep In Touch strategy is the cornerstone of self-promotion. The KIT approach helps you build your network and establish a base of enthusiastic fans who trust you and are interested in what you have to offer. The bigger your network, the more likely you are to be booked solid.

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Pleaser, Queen Bee, Sidekick: Handling Class Cliques

August 20, 2015

High school may have felt like the toughest time in your life. Navigating the social cliques was mentally draining and often confusing. After graduation, you hoped all that was behind you; however, fast-forward to modern-day group fitness studios and you may find yourself reliving some of your worst nightmares.

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Strategic Self-Promotion for Fitness Pros

August 16, 2015

Promoting yourself has never been easier. Free social media, affordable Web design and easily accessible graphic design provide ample opportunity to draw awareness to what you have to offer. But without a blueprint, you are wasting your time. Read on to uncover core self-promotion methods that can increase your business in less time than you think.

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GROOMing Habits, Part Two

May 15, 2015

If you’ve ever struggled to fill open classes or you’ve ever wanted more qualified fitness pros on your staff, it’s time to get proactive and ensure that you have the team of your dreams. GROOMing Habits is designed to arm you with the tools to make it happen. In the first installment, we covered Groundwork and Recruitment. Now let’s explore the final components: Options, Opportunity, and Manage & Meet Expectations.

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