Shannon Fable
Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping and consulting with brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU®. An experienced educator, freelance writer and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money.View FitConnect Profile
Article Archive
There are several paths to becoming an entrepreneur in the fitness industry. While most discussion is centered around opening a studio and capitalizing on what your current clients believe to be your unique skills and talents, this represents only one path forward. You can choose to have a roof over your head, or you can go to your clients. You can stick with profiting from your intellectual property, or you can “borrow” an idea from someone else. Whatever you choose, owning your own business has never been easier. You just need to figure out which route makes the most sense for you!
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Are you leaning into the rise of millennial moms? These women are part of a generation that’s expected, as of this year, to surpass baby boomers as the nation’s largest age demographic. The 83 million 17- to 36-year-old “millennial” men and women in the United States—combined with Generation Xers—account for 80% of the fitness dollars spent in clubs (Lexington Law 2019; Les Mills 2017). Already fitness consumers, millennial women are becoming mothers.
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Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?
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The way personal trainers are taught to get clients is not only antiquated but also ineffective in today’s marketing world. Offering free sessions and trying hard to close the deal on the first try have resulted in a lack of trust from the consumer and an uphill climb to book business. It’s time we traded in this system for a newer model.
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When you understand the “why” and “how” of organizing time and tasks, you lay the foundation for stress-free productivity. In part one of this series, we touched on how to get the right work done, in the right way, with the right system. Now that you’ve dumped the data, learned the steps to control the chaos and started making strides, it’s time to discuss the tools you need to streamline the process.
Decision Time—Paper or Digital?
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Earning higher pay starts with understanding the value that fitness delivers.
Read More Organization seems to be at the top of every fitness business pro’s to-do list. While this is an admirable goal, there are three important steps you need to take prior to getting organized. Once you’ve moved past wearing “busy” as a badge of honor, determined the major roles you play, and learned what needs to get done, it’s time for the more practical elements of time management.
Read More Have you heard the saying "Begin with the ending in mind"? Over the years, this axiom has probably helped you solve complex math problems, create a science–fair project, or even write a research paper. But you may have forgotten this sage advice when it comes to planning something with even higher stakes: your career.
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If you’re like a lot of fitness professionals, your to-do list is a mile long and you never seem to have enough time in the day to get to the end of it. You’ve probably explored several options for organizing the chaos—from elaborate, leather-bound day planners with A, B, C priorities and 1, 2, 3 subtasks, to apps that promise the ultimate solution at your fingertips. And still, your workspace is covered with random sticky notes and your bags have bits of folded paper tucked inside, capturing important reminders, to-dos and ideas.
Read More Measure your progress with a three-pronged approach to metrics.
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