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423 5 Connection Points That Are Not Social Media

What would your marketing strategy be if Facebook didn’t exist? Leave this workshop with an understanding of five connection points that don’t include social media that you should implement into your marketing strategy immediately. Explore the power of traditional media, dive into how to create strategic partnerships and practice speaking to potential customers with direct…

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422 Communication Matters: Smart Marketing, Cueing and Coaching Strategies

One of the most important tools you possess as a personal trainer and business owner is how you communicate with clients. What you say and how you say it—whether in marketing materials, social media posts, during training sessions or via text message—can significantly impact client motivation and compliance. It can also cost you business. Take…

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404 The Relationship Bridge: From Marketing to Sales

Building relationships is the key to successful selling and this starts with marketing. In this lecture, you will discover the difference between marketing and sales and how to grow your potential client base by asking the right questions. You’ll leave this session with a clear understanding of how to create an effective marketing plan targeting…

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402 Muscle Testing: Hips, Core and Shoulders

As a personal trainer or strength coach, assessments are king. Muscle testing can be an invaluable tool to help you determine what areas need strengthening to help improve your client’s overall function. In this session, you’ll learn how to perform several muscle tests for the hips, shoulders and core that will help you create programs…

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387 There Is No Such Thing as Perfect Work/Life Balance

Do you work tirelessly to achieve the perfect work/life balance? You may be setting yourself up for failure. This workshop will prove that there is no such equation while investigating why the term “balance” sets unrealistic expectations. We’ll dive into tips, tricks and truths to help you better understand the demands needed to find happiness…

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386 The New Science of Recovery Supplements

Sports supplements are often used to enhance exercise performance. They can also be valuable in the exercise recovery process. While there are many recovery-focused supplements on the market, this presentation will cover the science, efficacy and application of which supplements provide the most bang for your buck when training for optimal recovery. We will dispel…

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385 Utilizing Technology to Grow Your Revenue

With the online industry projected to achieve the highest total growth rate of all fitness sectors—at 33% per year between 2021 and 2028—personal trainers have an opportunity to capitalize on this growth market and diversify their revenue streams. This cutting-edge session will cover how to expand into live streaming, software solutions to upscale your business,…

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384 The Interference Effect: Does Cardio Blunt Your Gains?

Have you heard of the “interference effect” theory, which claims that cardiovascular training negatively impacts strength and hypertrophy improvements? New research suggests that this theory may be a myth. This cutting-edge session will delve into the history and supposed mechanisms of the interference effect. From there, we’ll look at what the current research says and…

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367 The Art of the Needs Analysis—From Prospect to Client

You can be the most talented personal trainer in the world, but if you lack prospect conversion know-how, your talents will go unused. During this course, you will learn how to qualify your prospects, conduct a thorough needs analysis and apply successful closing techniques that grow your business. You’ll take home an understanding of the…

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366 Getting More Done With Less Stress: Time Management for Fit Pros

Time is the only non-renewable resource. Yet despite tech advances meant to make us more productive, most of us feel we have less time than ever. We’re stressed out, struggling to prioritize and never feel truly accomplished at the end of the day. There is a better way! In this session, Mark Fisher of Mark…

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365 Cycle-Sync Your Female Client Training Programs

Many of us are female coaches or train female clients, yet we have trouble talking about menstrual cycles. Our cycles provide invaluable information about our health and can impact day-to-day activities, including exercise. To best guide our female clients, we need to be cycle-savvy and know how to ask the right questions. In this session,…

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364 Pre-and Post-exercise Nutrient Timing

Client training programs often focus heavily on movement prep, exercise bout and muscle recovery but ignore the impact of nutrient and fluid intake on performance, recovery and muscle adaptation. This session will provide insight on top nutrition strategies to support client performance and success. We’ll cover the quality and absorbability of animal- and plant-based proteins,…

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336 Attention to Retention: Top Strategies to Keep Your Clientele

Personal training businesses are more viable when clients remain loyal. In this session, explore top-level strategies to inspire, enlighten, encourage and retain your current community of clients. You’ll take home a 12-month retention roadmap that you can apply to your business whether you are an independent personal trainer or own or manage a fitness facility.

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335 Improving Trip- and Slip-Resisting Skills in Older Adults

Exercise interventions that reduce fall risk focus primarily on strength and balance training. However, according to the concept of training specificity, the motor skills required to avoid a trip- or slip-related fall may be improved most with skill-specific training. This workshop will introduce you to exercise movements that improve slip- and trip-resisting skills in your…

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334 Time-Efficient Resistance Training Programs: Get Maximal Gains in Minimal Time!

Adaptations to resistance training, such as hypertrophy and strength, positively affect health, fitness and performance. Yet, most people in the world do not participate in resistance training programs for reasons that include a lack of enjoyment and time. This informative session will provide new ways to counteract these barriers and convert more people to strength…

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315 Business Breaks and Mistakes to Avoid

Speed bumps, hiccups or closed doors — whatever you call them, business breaks and mistakes will happen. Learn what to avoid so you can minimize setbacks and continue to innovate within your business. Walk away with a guide that will help you propel your career growth while navigating through the mistakes that will hold you…

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314 Eating Frequency and Timing: From Fasting to Feasting

Which is better: eating five+ meals per day, three meals or fasting until dinner time? Meal frequency manipulation, from fasting to feasting, comes with many options. Depending on client conditions, goals and lifestyle needs, science shows what is best for optimal results in the long run. This session will uncover the evidence-based truth about meal…

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312 Functional Training Facelift

Functional training continues to be a necessary focus in training programs. Helping clients move through their world with greater power, strength, speed and agility is critical to keeping them fit, healthy and injury-free. When creating the ideal functional training platform, you must take a systematic approach to exercise planning and progressively challenge the status quo.…

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310 Foundations of Kettlebell Training (Part 2): Power Up

Kettlebells are useful for all types of training, from rehabilitation to body composition change to physical performance. Unfortunately, for many, they can seem intimidating and hard to use. In this session we will explore the power-based kettlebell movements, swing, clean and snatch. You’ll leave with the confidence to use kettlebells safely and the ability to…

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