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261 Creating Your Client Community Online

My PT Hub Ambassador, Natalie Kimball, knows a thing or two about creating a solid community of clients online, having transitioned her business last year to operate online-only! In this seminar, Natalie talks about the importance of creating an online community and how you can achieve this within your own fitness business. Whether you’re an…

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161 How One Instructor Built a Six-figure Fitness Coaching Business To Last

Learn how mom-of-5 Jennifer Blackburn developed a thriving, independent fitness coaching business during the COVID-19 pandemic. She will share how she leverages a platform that enables her to work smarter and not harder, and how she plans to continue growing her business with multiple coaches, formats and hybrid virtual and in-person workouts in 2021 and…

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174 How to Get Published and Leverage Media to Grow Your Business

Working with the media is a crucial component in enhancing the visibility of one’s brand to amplify authority and generate more business leads. From magazines to podcasting to television, being able to extend the reach of your brand through the use of media is one of the best marketing strategies that fitness entrepreneurs can leverage.…

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358 Earn Your Worth: How to Have Conversations About Equal Pay

Many of us are guilty of not charging enough, underpricing, being afraid to ask for more money, over-discounting and giving too much away for free. WIFA CEO Lindsey Rainwater and COO Jennifer Halsall will look at the sneaky beliefs and messages that limit us from accepting our worth and asking for more, and provide tips…

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178 The DEI Audit

What does an equity assessment look like? What are the steps to creating an anti-racist statement and strategy? What do you need to consider in your training and development? How do you communicate to the world and align your business with partners who share the same vision? These are big questions. Join Lindsey and Dynasti…

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130 Metabolic Makeover: Key Science and Applications Surrounding Metabolism

As a population obsessed with body shape, the quest to discover hacks and shortcuts to boost metabolism and accelerate weight loss continues. Apart from a basic understanding that metabolism translates to expended calories, how much do we really understand about the complexities of this process and what influences metabolic rates in the body? This course…

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354 Creating Your Brand as a Public Figure

As a fitness professional, you are a walking billboard. Your name, body and workouts are a part of your brand and it’s important to make sure your brand is represented optimally. Alana will provide you with tips on how to get recognized as that next public figure on the networks and to become a recognizable…

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355 Create a Cult Fitness Following

PlyoJam® creator and celebrity trainer, Jason Layden, will show you how to grow your classes and build a loyal following in the studio! Learn the art of connecting with your students on a whole new level! In this workshop, you will discover the seven characteristics of a rockstar teacher and how to find those game-changing…

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255 Coach, Connect, Rebuild: Thriving in a Post-COVID World

Like a phoenix rising from the ashes, the fitness industry is at a precipice unlike we have ever known. The lessons learned and the experiences we have gone through have deepened our connections, both virtual and in-person. As we look ahead to a brighter future, there are opportunities and challenges. Although smaller classes or one-on-one…

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131 Correcting Form with Technology: The Future is Here

Advances in consumer computing power—better laptops and phones—have greatly accelerated camera vision capabilities related to exercise and physical therapy form correction. Easy-to-use solutions that enhance a professional’s ability to provide precise form instruction to clients remotely are now widely available. Join Exer co-founder Clint Gehde and LIFT Session COO David Sciacca as they discuss trends…

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245 Enhancing the Virtual Group Fitness Experience

Working with partners across the country means the Exer team has seen all kinds of virtual fitness offerings, at every budget level. The future is hybrid—in-person and remote—so it’s important that business owners craft a virtual offering that sets them apart from the competition. Join the Exer co-founder and his team as they discuss trends…

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171 Exercise Testing for Athletes and Nonathletes

Assessment is a key component of any effective training program. In this session, you will explore various fitness tests—using little to no equipment—for strength, endurance, power, agility, aerobic/anaerobic capacity, speed, balance and flexibility. These tests can then be used with athletes to quantify their preseason improvements, or for nonathletes to monitor their progress and propel…

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130 The Perfect Personal Training Session

With a simple science-backed formula, this session will provide a plug-and-play system for delivering a top-level personal training session every time. From start to finish, you will learn how to build and order your workout so that it’s tailor-made to each individual client’s fitness and performance goals. As an added bonus, we will cover more…

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151 HIIT Beyond Your Max

The emerging research examining high-intensity interval training indicates numerous benefits for cardiovascular health, fat loss, insulin resistance, and cardioprotection. There are also some controversies on mitochondrial adaptation and a weakened immune system from HIIT. Len will break down the research and provide the best evidence-based solutions for fitness professionals. Plus, all attendees will leave with…

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250 How to Use Technology to Enhance and Simplify Program Design

Technology plays a significant role in so many facets of the training process. This presentation will cover how personal trainers can use various technologies and strategies to increase efficiency by automating program design and delivery. Attendees will learn to establish a process for assessing incoming clients and then use templated workouts and phases to deliver…

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244 Customer Service in the Digital Age: Five Winning Strategies

We are living in a world connected by digital devices, where communication, services and learning opportunities are available to everyone 24/7. This has changed the way that we sell goods and services, interact with potential and active customers, and how we address inquiries, complaints and engagement. This digital age has created new challenges for businesses,…

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