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370 Using Technology to Build and Scale Your Personal Training Business

As the world continues to embrace virtual training and online coaching post-pandemic, it’s important to understand the new rules of client acquisition and retention through the use of technology. Lewis Agnew, My PT Hub’s COO, will unveil industry secrets to expand your customer reach, enhance your customer retention rates and, ultimately, grow your fitness business…

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493 Fitness Marketing Master Class: The Strategies and Tech to Use in 2022

Take a deep dive into the core marketing strategies and techniques that all fit pros should know about—and be using—in 2022. With so many different types of marketing to consider, it can be a challenge to decide which strategies are right for your business. Based on your overall business objectives, your audience and the resources…

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492 A Client-Centered Approach to Program Design

Many exercise professionals can create the perfect exercise program and expertly cue form during every personal training session, but helping clients achieve their own long-term goals takes planning and a vision that you and your client should create together. The ACE Integrated Fitness Training® Model (ACE IFT®), a three-phase approach to exercise programming, is anchored…

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483 Complete Program Design for the Obese Client

With 68.5% of the population being obese or overweight, there is an ever-growing need for fitness professionals to be knowledgeable about the conditions that are associated with this population. In this informative session, you’ll explore the common issues and specific challenges these clients face. From mobility concerns to chronic diseases to complete program design, this…

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450 Changing Our Relationship With Food and Dieting

We’ve all heard that diets don’t work. In this session we will explore this topic in more depth and discuss a new paradigm for choosing food. We will also discuss practical ways for changing your relationship with food from restriction, deprivation and fear to ease, alignment and peace.

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449 Self-Care for the Personal Trainer

Fit pros are committed to offering clients the best coaching and training possible. But back-to-back scheduling; demonstrating exercises repeatedly even when we’re not warm; hiding out in the bathroom drinking a protein shake; staying up late reading, studying and preparing; and waking up at zero dark thirty—all of this can negatively impact your own health…

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448 Brain Health and Quality of Life for the Aging Population

According to the U.S. Census Bureau, one in every five residents will be retirement age by 2030. And, according to the CDC, 80% of older adults have at least one chronic health condition such as diabetes, high blood pressure and/or heart disease. In this session, we’ll explore the common conditions that come with aging and understand the…

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447 A Nudge Toward Better Habits

When it comes to health and fitness, clients and trainers alike can always use a little help making the right decisions. Featuring extensive references and reading lists, this session discusses popular insights in behavioral economics and actionable ways to nudge your clients, family and yourself toward better habits.

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446 Nutrition Coaching for the Fitness Professional

We’ve all been there: Your client kills it in the gym but makes less-than-optimal nutrition choices which slow their progress. By leveraging nutrition coaching skills, you can empower your clients to take the right steps needed to make genuine lifelong behavior change that supports their goals. In this session, you’ll learn the key strategies needed…

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420 Weight Gain During Menopause—It Isn’t Just Estrogen!

Do you have clients that struggle with changes in their body composition during menopause and blame it on a lack of estrogen? This session will help you understand the latest research on all the hormones that affect weight gain during menopause. The session includes the latest exercise and pharmacological invention research aimed at managing menopausal…

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418 First Sessions That Convert

Most entry-level fitness education fails to address the challenge of delivering awesome first-session experiences that build rapport and simplify the sales process. There are times when formalized assessments fit the bill and times where they need to be thrown out to better build rapport and trust from potential clients. This session covers the essential pieces…

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417 Advanced Strategies for Exercise Recovery

When it comes to making gains in optimal performance, rest is just as important as exercise. Join us as we discuss the importance of and current science related to recovery from exercise and the demands of everyday life. Topics will include the science behind recovery tools and methods such as sleep, massage, nutrition, supplementation, and…

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416 10 Advanced Training Techniques and Methods to Increase Muscle Size

How many sets is ideal to build muscle? Is it necessary to train to failure? What is the best repetition tempo? In this two-part class, you’ll learn the answers to these questions, as well as how to apply cutting-edge hypertrophy research to maximize muscle mass gains for your clients. For those looking to spice up…

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389 Creating Community in a Hybrid World

A fit pro’s ability to create community has always been our superpower; we used it to bring people to our classes, keep them there and get results. However, in the new “hybrid-first” environment, what used to come naturally may now feel like a mystery. Whether clients are taking classes online, in-person—or a combination of both—it’s…

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388 Refining the Personal Approach in Personal Training Services

Learn how the best in the business have refined their personal approach in the personal training industry by examining behavioral, political, economic, social and technological changes that impact the international personal training business. Implement strategies to responsibly analyze, re-evaluate, redirect and rebirth personal experiences for your clients, in-person and across multi-media. This lecture-based workshop will…

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387 The Truth About Meal Frequency: Is Eating More (or Less) Often Better ?

Which is better, eating five-plus meals per day, three meals or fasting until dinner time? Meal frequency manipulation from fasting to feasting comes with a lot of options. Depending on client conditions, goals and lifestyle needs, the evidence shows what’s best for optimal results in the long run. This session will uncover the scientific truth…

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386 Metabolism Myths & Facts

There is so much posted on social media about ways to boost metabolism that it can be hard to separate fact from fiction. In this session, we’ll discuss the myths surrounding metabolism and provide scientifically supported facts that allow you to educate your client on safe and effective weight loss practices.

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