231 Powerful Aging: Stop Loading, Start Exploding
Strength training has long been considered the go-to exercise for improving function in older adults, but evidence suggests that power training may provide additional advantages over strength training. This session will explore the evidence related to the functional benefits of strength and power training and will teach a number of exercises and techniques appropriate for…
Read More230 Inside-Out: Practical Applications of the latest Muscle Physiology Research
Let’s take a dive under the surface to get an in-depth understanding of muscles, starting at the molecular level. We’ll cover the latest research in muscle physiology and best practices for optimally training different muscle fibers. You’ll then put theory into practice to experience these different forms of training for yourself. Leave this session with…
Read More215 Assessment to Programming: A Complete Strategy for Success
Movement assessment (observation) is a critical part of the foundation for developing effective and efficient movement in our clients. In this workshop, we’ll present various strategies and techniques for integrating assessment results into authentic and intelligent programming. Finally, you’ll explore real case studies that illustrate how to handle challenging experiences with those you coach.
Read More214 Performing at Your A-Game: Enhanced Performance Through Self-Care
You can only give your all to your clients when you’re functioning at your best. In this session, we’ll explore specific and realistic ways to elevate your game. It all begins with self-care, taking the necessary steps to be present, engaged and still able to give your clients what they need. We’ll dive into the…
Read MoreJohn Bauer
Melissa Weigelt, MS
Joe Drake, MS
Dane Robinson
David Geslak
Andrew Gavigan
Leah Rich
Dina Blair
220 Sales and Marketing Crash Course for Personal Trainers
The strength of your business relies on your ability to effectively market your offerings and close sales. In this session, you’ll gain a comprehensive understanding of the difference between marketing and sales; the sales cycle; and marketing, prospecting, setting the appointment and closing. You’ll leave with a clear understanding of marketing and sales, including how…
Read More219 The Business of Boomer Fitness
Older adults are the largest and fastest-growing age group on the planet. In addition, they are the wealthiest and most educated senior population in history. They need high-quality fitness services, yet few fitness businesses and professionals really understand how to attract, train and retain this population. In this session, you’ll learn proven marketing, sales and…
Read More218 Understanding Heart Rate Response: Cardiovascular Dynamics for All Levels
The cardiovascular system is complex in how it responds to acute and chronic exercise, and while valuable, using a heart rate monitor to support client training plans can be a daunting task. This lecture will cover cardiovascular adaptations associated with current training trends, differences in individual heart rate response based on multiple and potentially combined…
Read More213 TRX®Functional Training Circuit
This innovative session begins with an advanced functional training workout wrapped in an engaging experience that will have you challenged, entertained and yearning for more! Then, peek behind the curtain to explore the programming design, coaching tactics and insider secrets required to create an optimal training experience in a high-energy, multimodality setting! Get ready to…
Read More212 Gentle, But Powerful Program Design
With the popularity of HIIT, Tabata and other intense workout formats, the general population is getting the message that you have to go hard all the time to see results. However, this mentality can lead to chronic injuries. This session will review techniques for helping clients achieve life-changing results without beating them up and breaking…
Read More211 Build a Better Backside
Being quad-dominant, bipedal animals, we perpetually move forward in life. But be it walking, cycling, running or sitting in front of a computer, modern life has increasingly disconnected us from our backside—which is so much more than our behind. Connect with your posterior and train this entire kinetic chain to encourage better and more functional…
Read More210 Power Training: The Ultimate Training Tool
Athletes need power to hit a home run, score the winning three-pointer on the buzzer or sprint to the finish line. Our clients need power to climb stairs, lift a bag of groceries or even get out of a chair. We all need to be more powerful. In this session, learn what power is, its…
Read More120 Achieving Your Personal Best—Resilience, Longevity and Thriving in the Fitness Industry
We have an incredible capacity to change lives through the power of fitness, but that’s impossible to do if we’re burnt out and bankrupt. Establishing systems to become more resilient and overcome personal and professional challenges will enhance your ability to reach your true potential in your personal and professional lives. In this powerful presentation,…
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