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Meet an IDEA Team Member!


After the Active Interest Media buyout of IDEA in autumn 2016, Kim Paulsen almost literally hit the ground running in San Diego—except her feet were never on the ground long enough to run! With one foot in AIM’s headquarters in Boulder leading consumer brands like Yoga Journal, Oxygen, Clean Eating and Vegetarian Times—and the other reaching a toe into our alluring San Diego ocean while guiding IDEA—she hardly had time for anything but making the next plane reservation. Ultimately, Mother Ocean’s tidal pull won her attention.

It’s fitting that this issue’s main feature is devoted to water fitness, something Kim can truly relate to. She is truly a fool for the ocean and has firmly planted her flippers at Latitude 32.7—San Diego!

  • Kim is a certified master SCUBA diver. She dives with her family and friends regularly, most recently off Catalina Island (26 miles from Los Angeles).
  • She and her husband, Eric, are refinishing a boat they bought 10 years ago and stored in their Colorado barn. They will be living on it—in a San Diego harbor—by year’s end (at least at press time, that was the plan!).
  • Like many of you, Kim started as a fitness professional teaching group exercise in a local gym. She studied PE in college and, soon after graduating, received her ACE certification in group exercise.

“It has been truly amazing to have my career circle back on track with my passion in health and fitness. I feel so blessed to have the opportunity to lead IDEA and to be a part of inspiring the world to fitness!”

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November-December 2020 IDEA Fitness Journal

Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.