People Are Talking About...

by Joy Keller on Nov 01, 2006

People Are Talking About . . .
...Low-Car Diet Challenge, a campaign in which 30 Washington, DC, residents quit driving for 1 month and pledged to use public transportation, bicycling, walking and other modes of transportation; . . . Chelsea’s Divine Fitness, a New York City fitness and wellness facility that has an actual holy temple on-site;. . . an anti-obesity vaccine being developed by scientists at the Scripps Research Institute in La Jolla, California; . . . The Little Gym®, My Gym Fitness Centers and Gymboree Play & Music, a sampling of childhood fitness franchises popping up around the country; . . . the Million Mile Challenge, a contest designed to get Anoka County, Minnesota, residents excited about exercise with the collective goal of logging 1 million miles via walking, running and biking.

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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 17 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.