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Pro-Aging: How the Fitness Industry is Setting a New Standard

By Joy Keller | April 12, 2014 |

April12, 2014

I’m just going to come out and say it: I am not a fan of the term “anti-aging.” Why? Well, if you are anti-aging, you are anti-living. We’re all aging every second of every day–some of us on a faster track, yes, but the point is aging is natural and healthy. Why fight it? I prefer the term “pro-aging” because it connotes a positive approach to birthdays. From what I can see here at the 2014 IDEA Personal Trainer Institute in Seattle, everyone is on the pro-aging path and setting a new standard for the rest of the world.

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Refuel Your Passion and Enhance Your Career

By Mary Monroe | April 9, 2014 |

The fitness profession is all about passion. Fuel that passion and inject your personal training career with new energy, ideas, skills, connections and motivators at the action-packed 2014 IDEA World Fitness Convention in Anaheim, California, August 13–17.
The IDEA World Fitness Convention could well be the healthiest place on earth this summer with 12,000 personal trainers, group fitness instructors, mind-body professionals, and fitness facility owners and managers from more than 60 countries coming together to experience the best education and top new trends in the industry.

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Fuel Your Passion at the Must-Attend Fitness Event of the Year

By Mary Monroe | March 20, 2014 |

You’ve got the passion to succeed in fitness—now you can fuel passion with new energy, ideas, skills, connections and motivators at the action-packed 2014 IDEA World Fitness Convention in Anaheim, California, August 13–17.

The IDEA World Fitness Convention could well be the healthiest place on earth this summer with 10,000 personal trainers, group fitness instructors, mind-body professionals, and fitness facility owners and managers from more than 60 countries coming together to experience the best education and top new trends in the industry.

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Fitness Managers Fuel Their Passion at Must-Attend Event

By Mary Monroe | March 19, 2014 |

You’ve got the passion to succeed in fitness management—now you can fuel that passion with new energy, ideas, skills, connections and motivators at the action-packed 2014 IDEA World Fitness Convention in Anaheim, California, August 13–17.

The IDEA World Fitness Convention could well be the healthiest place on earth this summer, with 12,000 personal trainers, group fitness instructors, mind-body professionals, and fitness facility owners and managers from more than 60 countries coming together to experience the best education and top new trends in the industry.

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Making Dollars (and Sense) Using Different Training Philosophies

By IDEA Authors | January 15, 2014 |

Staying ahead of training trends is more challenging than ever, but you can find out what’s happening in the industry in one jam-packed weekend at the IDEA Personal Trainer Institute, where all the players come together—from leading companies introducing the newest programs and equipment, to educators explaining the latest research in fitness and nutrition, to the biggest names in training sharing their success secrets.

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Bending American Food Culture Feature Resonates

By IDEA Authors | October 24, 2013 |

Editor in chief Sandy Todd Webster’s article “Bending American Food Culture” in the September issue was so on point. As a dietitian, I’m constantly cognizant about who exactly is my target audience—and that “target” keeps moving. It’s clear that traditional registered dietitian services of the past—such as meal planning, cooking demos, and so on, will always need tweaking to remain relevant to current culture. Those [who are] successful in the industry are the ones who [are] able to adapt and morph their offerings for future generations.

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2013 IDEA World Fitness Convention™

By Sandy Todd Webster | September 23, 2013 |

In the early evenings, you could faintly hear the screams outside–about every 45 seconds–from the quiet, cushy guest rooms in the J.W. Marriott at L.A. LIVE.

AIIIIEEEEeeeeeeeeeeeeeeeeeeeeeeeeeeee! It sounded like the breathless squeals people emit on the most hair-raising portion of a crazy amusement-park ride. But in downtown L.A.? Turns out it was the throng of teenage girls cheering for One Direction, the wildly popular boy band that was playing next door at the Staples Center over four consecutive nights.

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6 Older Adult Training Trends You Will Find at This Year’s IDEA World Fitness Convention™

By IDEA Authors | June 7, 2013 |

The U.S. population is aging, which makes now the perfect time for fitness professionals to learn more about training older adults. According to the U.S. Census Bureau, by 2050, one in every five Americans will be considered a senior. The U.S. Census Bureau also predicts that between now and 2030, the 65 and older population will grow an average of 2.8% annually.

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2013 IDEA World Fitness Award Finalists

By April Durrett | May 22, 2013 |

The efforts of the IDEA World Fitness Award finalists start at home but, like ripples from a stone thrown in a pond, their actions fan across the globe. Their passion for spreading the health and fitness message to clients—and the world at large—motivates them every day.
Please join us in celebrating the careers of those shortlisted for 2013 IDEA Program Director of the Year, 2013 IDEA Personal Trainer of the Year and 2013 IDEA Fitness Instructor of the Year. (Check the July–August issue of IDEA Fitness Journal for an announcement of the recipients.)

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Transfer Your Energy: IDEA Personal Trainer Institute West

By Joy Keller | May 3, 2013 |

Thursday, May 2, 2013

Only at a fitness conference for personal trainers will you see people turning down the Doubletree hotel chocolate chip cookie. Not every person checking in for the IDEA Personal Trainer Institute West in Seattle bypassed the heavenly, sweet packet of fat and sugar, of course, but the front desk staff definitely had extras left over for the next crowd.

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IDEA Fitness Journal

IDEA Fitness Journal

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