Media Morsels

by Joy Keller on Oct 01, 2007

Nintendo has taken Donkey Kong up a notch or two. One of the company’s latest product concepts, revealed during the E3 Media & Business Summit in July, might just put some personal fitness trainers out of business (or be a new profit center). The Wii Fit Balance Board (name not final) is a pressure-sensitive controller that users manipulate with their feet. The device not only simulates yoga, hula-hooping, soccer and other activities but also “promotes communication about health among family members.” The board measures and records a player’s weight and body mass, and users can review one another’s progress.

When Janet Carr and Tracey Pager bought their Contours Express women’s gym franchises in Spring Hill, Ridge Manor and Brooksville, Florida, they wanted to help women achieve their fitness and weight maintenance goals and make a living wage while exercising their passion for fitness.

“We were doing quite well with our three gyms, but we saw groups of women who really needed our services and products and could not afford to pay the $32-per-month fees,” said Carr. As part of their show of thanks to the community for their business successes, the partners set out to bring fitness to some of the neediest women in the area. Once every week the pair visits ARC (the Association for Retarded Citizens) in Spring Hill and Brooksville. Then on a second day each week they invite the group to come to their gyms in Brooksville and Spring Hill. All services are free.

Carr and Pager also invite women from The DAWN Center, a domestic and sexual violence shelter in Spring Hill, to come to their gyms a couple of times per week, at no charge. The pair plans to expand their outreach. “The happy and now healthier paying members in our gyms pay the bills and [cover] our personal needs, so we really feel lucky to be able to give back to the community in this way,” said Pager.

Thanks to a new self-service “bicycle transit system,” Parisians and tourists now have an added convenience that will help them explore the City of Light’s 230 miles of cycling lanes. The French capital debuted its eco-friendly communal bicycle program, called “Velib,” in July. Users pick up and drop off the bikes at 750 locations throughout the city. Currently there are 10,648 bikes available for use, but this number is expected to grow to more than 20,000 by the end of the year, with stations positioned approximately 900 feet apart. Paris officials are hoping to draw on the experience of smaller-scale rental programs in other cities, like Stockholm, Sweden and Berlin.

IDEA Fitness Journal, Volume 4, Issue 9

© 2007 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master.


Trending Articles

Mindful Walking

Walking can be more than just moving physically from one location to another. It can be a metaphor for your larger life journey. Things you&...

Nuts and Peanuts Reduce Cardiovascular Risk and Prolong Lifespan

While there have been numerous studies in recent years touting the health benefits of nuts and peanuts, new research published online March ...

Smooth Move: Creative Additions to Consider for Smoothies

When looking for a quick breakfast or post-workout nourishment, almost nothing beats a smoothie. Whirl in the right ingredients and the blen...

Cut Risk of Alzheimer’s with MIND Diet

Conservative adherence to a new diet, appropriately known by the acronym MIND, could significantly lower a person’s risk of developing Alzheimer’s disease, according to a paper published o...

Yes, You CAN Develop Better Eating Habits

Analogous to laying out your exercise gear so it’s the first visual reminder you have of your commitment to exercise each day, imagine...

7 Ways to Help a Client Boost Adherence

Once a client has decided to make nutritional changes to support weight loss, you can play a key role in developing an action plan that is m...

20 IDEA World-Renowned Presenters Share Advice on Success and Happiness

We asked some of this year’s most influential and motivating IDEA World Fitness Convention™ presenters to share the single piece of advice they would give another fitness/health pro to hel...

Recipe for Health: Picadillo-Stuffed Peppers

If you don’t believe that authentic Mexican cookery is “whole” and healthy, you need to take a deep dive into Mexico: The Cookbook (Phaidon 2014), the first truly comprehensive bible...

The Reason Your Clients Don't Acieve Their Goals

Lots of people hire personal trainers or join group fitness classes hoping to lose weight. Yet many fail to meet their goals. New research suggests that “progress bias”—overestimatin...

Rice-Cooking Technique Cuts Calorie Absorption in Half

In a molecular gastronomy-meets-lab-science moment, researchers at the College of Chemical Sciences in Colombo, Sri Lanka, have discovered a...