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TikTok Workout Trends: Are You Meeting Needs?

Home workouts and yoga top the list.

Young people working out on TikTok

TikTok workout trends are ablaze with insight! The entertainment social media platform, which is estimated to have more than 1 billion active users globally, is a popular hub for creators of all kinds to converge, and fitness-related content is quickly populating the space.

What are the top TikTok workout trends, and how can fitness professionals use the information to better reach their niche clientele? Myprotein Australia recently released its biggest fitness trends index, offering insight into what TikTok users are craving in their movement practices.

TikTok Workout Methodology and Results

Market researchers developed a list of  fitness trends by reviewing and cross-referencing multiple articles and then “searching each trend on TikTok to see how many views there had been for videos with that hashtag.” The results, listed below, were released in June 2021.

  1. Home workout: 8.6 billion views
  2. Yoga: 7.4 billion views
  3. Trampoline: 4.9 billion views
  4. Strength training: 2.6 billion views
  5. CrossFit: 2.3 billion views
  6. Hiking: 2.1 billion views
  7. Power lifting: 1.9 billion views
  8. Walking: 1.5 billion views
  9. Glutes workout: 1.3 billion views
  10. Abs workout: 956,500,000 views

Programming and Class Ideas

What can fitness professionals do to capitalize on these TikTok workout trends? It’s clear that people are still interested in working out at home, regardless of local pandemic mandates. Fitness professionals who set up virtual classes and online personal training during the pandemic are poised to continue their reach.

Yoga proved to be a perfect pandemic partner, thanks to its ability to connect mind and body and prioritize the parasympathetic nervous system. Personal trainers can easily insert elements of yoga into existing program design and experienced instructors may find that teaching a basic yoga class is a great introduction to the practice.

Fit pros who have a TikTok or other social media presence may want to share video clips of strength training tips for niche audiences, such as how to train for hiking excursions, the benefits of walking and how training on a trampoline may help the lymphatic system. The point is to stay current with TikTok workout trends, review products and services, and give potential clients and participants professional guidance that will inspire them to stay active.

See also: The Secret to Social Media Success

Social Media and Fitspiration

TikTok workout trends are one thing, but what about the #Fitspo trend in general, which is controversial for its lack of vetting? Anyone can claim to be a fitness professional, and it’s incumbent on the consumer to know about the importance of fitness certifications and then follow up by asking whether or not the certification is current. There is no doubt that social media is a growing source of inspiration and wellness education, but motivation plays a small part. According to the Centers for Disease Control and Prevention, more than 40% of users indicate information found on social media affects the way they approach their health and fitness.

Fitness professionals can showcase their expertise and compete with uncertified fitness influencers by taking a cue from Jonah Berger, author of Contagious: Why Things Catch OnHe highlights six “principles of contagiousness:”

  • social currency
  • triggers
  • emotion
  • public
  • practical value
  • stories

Using social currency to illustrate how fitness professionals can leverage social media, including TikTok, a personal trainer can build “social wealth” by sharing and influencing others in a positive way. “Just as people use money to buy products or services, they use social currency to achieve desired positive impressions among their families, friends, and colleagues,” said Berger in his book (page 36). Best practices include posting four to six times a day; providing top-notch education; and sharing upbeat, inspirational messages, testimonials and anything that spreads the “agent of change” message.

See also: The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

We want to hear from you! Have you found success on TikTok and are you willing to share your best practices? Comment below or contact executive editor Joy Keller, [email protected].


Joy Keller

Joy Keller is the director of marketing communications & PR at IDEA, and has also served as executive editor of IDEA Fitness Journal, IDEA Fitness Manager, IDEA Pilates Today, and IDEA Fit Business Success. She is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200).

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