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Nutrition professionals have long known that the beverages our youth choose to drink can hugely affect their diet quality and health. Three new studies drive home the point that the best option comes from the faucet.
Variety is the spice of life, and when it comes to what we eat, it may also extend our life. In a study co-authored by researchers from the University of Helsinki’s Finnish National Institute for Health and Welfare and the University of Tartu in Estonia, individuals who exhibited signs of food neophobia—a reluctance to try unfamiliar foods—had lower-quality diets overall and were at greater risk for certain health conditions, in?¡cluding type 2 diabetes.
With the holiday season comes a bounty of tasty nibbles! But a study in The American Journal of Clinical Nutrition tells a cautionary tale about eating festive cookies and snacking from those leftover party platters.
What are you or your facility doing to support the next generation of fitness enthusiasts? Are you offering any kids’ physical activity programs at schools or other off-site community locations? Are you providing programs free to local youth—or, if fee-based, what are you offering and how are you reaching potential clients? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected]
No need for concern about increased death risk from heart disease among experienced middle-aged exercisers who engage in high-intensity activity, at least if they’re male. Findings from a 10-year study of 21,758 generally healthy, very active men—like marathon runners, cyclists and swimmers—showed that even for those with higher coronary-artery calcium levels, athletic pursuits did not elevate risk of death.
STUDY REVIEWED: Naharudin, M.N.B., et al. 2019. Breakfast omission reduces subsequent resistance exercise performance. Journal of Strength and Conditioning Research, 33 (7), 1766–72.
Your gym should be a welcoming space.
First-timers should feel comfortable—and wanted—walking in and working out or taking classes.
Not only is being welcoming an important part of the human contract, but it’s doubly important for your business. First-time customers, of course, can become repeat customers and even members. Making sure their first experience at your gym or studio is positive is important for your bottom line.
Outstanding customer service has always been the number-one way to attract and retain customers, clients and members. In recent years, the notion of great customer service has changed as a result of high expectations from informed consumers. This switch has occurred in large part because people can “connect” with a company easily and quickly through a multitude of channels, both offline and online.
The fitness industry has never been so exciting, and there is so much renewed interest in wellness and our collective desire to seek optimal health. The concept of a “traditional gym” has slogged it out for about 50 years, starting in community halls and evolving into big-box gyms, budget clubs and boutique studios. Adjacent industries—such as entertainment, health, athleisure, franchising, food and hospitality, social media and gaming—are investing money in our arena.
IDEA has the pleasure of introducing to its valued members the world’s number-one personal training and coaching software, My PT Hub.
Since 2015, My PT Hub has grown to become the No. 1 software tool enabling Personal Trainers to manage their entire fitness business. The software has a vast and extensive set of features that have been carefully designed and crafted by personal trainers, for personal trainers.
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IDEA Fitness Journal
Current Issue:
December 2019
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