An Assessment Makeover

by: Justin Ochoa

Profit Center

Retain your clients by going beyond the assessment basics.

Isn't it frustrating when a client quits? It has happened to the best of us, and there are any number of reasons why it occurs. But the bottom line is this:

  • You just lost an opportunity to change someone's life for the better.
  • You just affected your business negatively in more ways than one.

Many times, clients discontinue training for reasons that are mostly beyond your control. That doesn't make it any easier to see them walk out the door, but at least you know you weren't directly at fault for losing that client.

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Fitness Journal, Volume 14, Issue 3

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Justin Ochoa

Justin Ochoa IDEA Author/Presenter

Personal Training & Gym Manager in Indianapolis dedicated to client goals, happiness and appreciation of the journey. NASM certified CPT, GPTS, FNS, SAQS and TRX Level 1 coach with experience working with a wide variety of clients - from elite athletes to post-surgery rehab patients.