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Personal Training

Person using self-care massage and self-massage tools for recovery

Using Self-Massage Tools at Home

Have you tried self-massage tools? Here, Paul Kleiman, president of MassageU and U-Selfcare.com, explains various kinds of tools.

Taking Small Steps

Moving More Every Day

As you help your clients understand the benefits of moving more, it’s important to remind them that all movement doesn’t need to be done in the gym.

Three people sitting in meditation.

Meditation Basics

What Is Meditation? Meditation is an approach to training the mind, similar to the way fitness is an approach to training the body. Someone with no knowledge of fitness tools and methods may think her…

Families and fitness

10 Ways to Help Families Change

Families need you! A growing body of research makes it clear: Families provide a powerful force in supporting—or opposing—better health behaviors. Indeed, the authors of a state-of-the-art review in a prestigious cardiology journal call families…

Niche Marketing: Not for Every Fitness Business

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

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