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Personal Training

Trainer using motivational interviewing with client to evoke intrinsic motivation
Designing for Adherence, Not Motivation

Echoing the idea that adherence is shaped by systems rather than willpower, recent research is using machine learning to better understand why people stick with exercise routines. By examining lifestyle…

Older women and weight training
Training for Life Transitions

For many clients, exercise participation is not disrupted by a lack of motivation or interest in health. It is disrupted by change. Injury, aging, shifting health status, caregiving demands, career…

Trainer using motivational interviewing with client to evoke intrinsic motivation
Is Your Program Built to Last?

Many training programs are designed to produce results under ideal conditions. Sessions assume consistent attendance, uninterrupted recovery, stable schedules, and high motivation. In practice, most clients train in far less…

Give people a purpose
From Consideration to Commitment

Many individuals who seek out fitness facilities, consultations, or assessments are not undecided about whether physical activity matters. They are undecided about whether structured support is necessary, appropriate, or sustainable…

Personal trainer rebuilding fitness business
Consistency Is Built, Not Promised

Most fitness professionals recognize that long-term client retention is less about motivation and more about experience. Clients rarely disengage because they stop valuing health or movement. More often, they disengage…

Reflective Practices That Strengthen Professional Growth

Fitness professionals spend their days empowering others – guiding clients through challenges, celebrating their wins, teaching new skills, and helping them become stronger and more confident. But while trainers excel…

Older man strength training for longevity
Question of the Month

How are you integrating the popular interest in longevity with your marketing and education about the benefits of fitness training? And, are you highlighting the specific advantages of training with…

Connection and community
Build Community with Evidence-Based Tips

Researchers examine strategies to boost exercise participation across three club types. Building community and increasing engagement are key to client retention. Norwegian School of Sports Sciences researchers in Oslo, Norway,…

Boost Mood with Resistance Training

Study shows reduced feelings of depression after even one training bout. Fitness pros are familiar with the mood lifting benefits of aerobic training. New research shows that a single session…

Buy or Bye: Chia Seed

Infamously hawked as a novelty product to the tune of Ch-ch-ch-chia!, chia seeds have experienced a renaissance as a functional food. The diminutive seeds of the Salvia hispanica plant, native…

Older woman doing exercise for osteoporosis
The New Science of Women’s Physiology

Why Women’s Physiology Research Is Entering a New Era For much of modern exercise science history, women’s physiology was treated as an unknown variable. Something too complex, too inconsistent, or…

Sleep Fitness
Resistance Training Improves Sleep

Study compares aerobic, strength and combination training on sleep quality. If you have an older client struggling with sleep issues, consider recommending strength training. A study published in Family Medicine…