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Fast Fact: Understanding Food Labels

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According to the 2012 Nielsen report “Battle of the Bulge & Nutrition Labels: Healthy Eating Trends Around the World,” 59% of global consumers have difficulty understanding nutrition labels on food packaging. Fifty-two percent say they partially understand the labels, and 7% don’t grasp them at all. Forty-one percent of respondents “mostly” understand nutrition labels, down from 44% in a 2008 Nielsen report. Try polling your clients to see how much they understand about food labels. Maybe you can help with some basics.


Sandy Todd Webster

For 22 years, Sandy Todd Webster was the chief architect of IDEA's content program - including the award-winning IDEA FITNESS JOURNAL and IDEA FOOD & NUTRITION TIPS - the industry's leading resources for fitness, wellness and nutrition professionals worldwide. She created, launched and nurtured these brands and many others during her productive and purposeful IDEA tenure. Sandy is a Rouxbe-certified professional plant-based cook and a Precision Nutrition Level 1 Coach who is pursuing a Master's degree in Sustainable Food Systems through The Culinary Institute of America (expected August 2024). She plans to combine these passions with her content expertise to continue inspiring others to make the world a more just, healthy and regenerative place.

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