appetizers
Here's a taste of what's cooking in the nutrition world:
In early January a subway ad campaign developed by the New York City Department of Health that slams oversized portions of food and beverages greeted public-transit riders. Perhaps other U.S. cities should take a bite of the Big Apple’s ideas: its awareness campaigns over the past 5 years have helped reverse the childhood obesity trend by 5.5%.
In another creative ad campaign, South African fast-food chain Wimpy® recently emphasized the availability of Braille menus in its restaurants by filming commercials of blind people reading messages that Wimpy chefs had spelled out in sesame seeds on burger buns. A crafty warm-fuzzy marketing motive? Indeed. Nonetheless, the commercial, which went viral on social media, is sweet: www.youtube.com/watch?v=5YAchE0-o-o.
According to an ABC News report from December 24, 2011, a TSA agent confiscated a traveler’s red velvet cupcake because he felt the vanilla-bourbon icing was “gel-like enough” to pose a security risk. A healthy diet risk, perhaps, but air safety? All things in moderation.
Sandy Todd Webster
For 22 years, Sandy Todd Webster was the chief architect of IDEA's content program - including the award-winning IDEA FITNESS JOURNAL and IDEA FOOD & NUTRITION TIPS - the industry's leading resources for fitness, wellness and nutrition professionals worldwide. She created, launched and nurtured these brands and many others during her productive and purposeful IDEA tenure. Sandy is a Rouxbe-certified professional plant-based cook and a Precision Nutrition Level 1 Coach who is pursuing a Master's degree in Sustainable Food Systems through The Culinary Institute of America (expected August 2024). She plans to combine these passions with her content expertise to continue inspiring others to make the world a more just, healthy and regenerative place.
