Have you ever wondered how much foot traffic your group exercise programming brings into your facility? Global fitness company Les Mills has released survey data from the world’s top fitness facilities, centered on measuring accurate group fitness attendance:
- Of the clubs that participated in the survey, the average club had 676 group fitness attendances per week. The top 20 clubs had an average of 3,880 attendances. The top 10 attracted on average 4,656 weekly attendances.
- On average, in the 1,200 clubs surveyed, group exercise comprised 33% of club attendance. At the top performing club, group exercise attendance accounted for 57%. Generally speaking, 30% group fitness attendance is considered a high proportion in the industry; the norm is commonly considered to be 10%–20%.
- Just five program genres accounted for 75% of group exercise attendance every week. In order of market share, these were strength and weights, cycling, mind and body, dance and martial arts.
To learn more about this survey, visit www.lesmills.com/scoreboard.
Note: The 1,200 clubs that responded to this survey are
predominantly Les Mills customers, so they may have had
a particular interest in group exercise.
Ryan Halvorson
Ryan Halvorson is an award-winning writer and editor, and IDEA's director of event programming.
