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A Time of Renewal

Make sure you have the support you need to spring forward.

A Time of Renewal

“The deep roots never doubt spring will come.” Such wise words from author and activist, Marty Rubin.

Surely, though, many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. As you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.

A Bumper Crop of Ideas

As you march into this new season, it’s a fine time to refresh some of your programming ideas. Need new programming idea for existing clients or special populations? Dig into content available exclusively for members. Or try these new group ex classes with creative new options. Plant holistic wellness seeds with mind-body programming and science-based content. The time you spend exploring will yield benefits for you and your clients.

(Re)Growing Your Business

“How do you step up your sales game after a challenging time to rebuild your fitness career? … You’ll have to think more strategically if you want to build a sustainable business,” says IDEA contributor and industry expert Shannon Fable.

“You can take control and rebuild your career. Start by shifting your mindset. Then, define your business and what you hope to achieve,” she says. “Instead of shape-shifting to adapt to opportunities, objectively analyze available options and find your perfect fit. When you approach your career in this way, you call the shots and feel more alive and energized.”

Fable’s practical steps for building—and rebuilding—your fitness career are just many of the valuable tools for laying the groundwork for business success.

Reaping What You Sow

By now, you’re probably over the garden puns, but it’s worth making sure that you are actually harvesting the benefits of your IDEAfit + Membership. Because IDEAfit+ is new to many of you, it’s worth ensuring that you’re taking advantage of every perk.

Checklist: Reap the Rewards of Membership

Free unlimited CECs—you can even earn CECs on the go with our Listen & Learn podcast
• Deep discounts on IDEA events—including IDEA® World 2022, coming in-person in Las Vegas (July 20-24)
• IDEA’s award-winning publications, including Fitness Journal, delivered to your doorstep quarterly—and in your inbox even more often!
• 15,000+ online articles with the latest research, sample classes, statistics and program designs
IDEA Workout Builder with more than 1,800 exercise videos
• Discounts on products and services with Member Perks

And because your time is precious, please take advantage of FitPost and Client Newsletter—two innovative members-only services that take care of social media posting and email communication, both with carefully curated content to keep clients engaged.

Oh! And help is only a phone call away with our Inspired Service team at (800-999-4332), ext 7. Whew! That’s a lot of support!

Moving Forward

If there’s one thing we’ve learned since March 2020, it’s that we really need one another. Perhaps that’s why your IDEAfit+ Membership is even more important than ever.

“We know that the connections we make with our clients—and with one another—are more important than ever,” says Amy Boone Thompson, IDEA vice president and general manager. “That’s why our commitment to our members is so vital.”

“In general, membership programs are the wave of the future,” she says. “IDEAfit+ is also focused on the future and is evolving to provide a creative and comprehensive suite of benefits. But we also offer a rich history, serving our fitness community for more than 40 years. We were founded to provide a superior membership experience, and we will never waver in passion to elevate our profession and provide support to our members.”

That’s why we encourage your feedback as to how to make your IDEAfit+ Membership even more valuable to you.

Like you, we are rooted in the belief that fitness and wellness are integral to a life well lived. Spring is a time for renewal. And we’re here to help you celebrate the season.

Learn more about IDEAfit+ and leverage all the insights and business tools available to you at ideafit.com.

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November-December 2020 IDEA Fitness Journal

Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.