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Benefits of Working in Corporate Fitness

Corporate fitness

Working in corporate fitness offers surprising benefits that you may not have considered and that, consequently, may sway the decision-making process based on personal and professional needs and preferences.

Consider the following perks of working in corporate fitness, along with the skills mentioned above and in the previous article, when deciding whether or not this career path is right for you.

No Sales Pressure

Sales are a part of most businesses, but in a corporate fitness gym, sales are usually a lower priority. Memberships aren’t necessarily sold, since gym access is an employee benefit. Some corporate centers do charge a nominal monthly fee, while others make membership free. As a result, staff often do not have to sell memberships, which frees them to focus on programming and customer service. If there is a usage fee, it’s generally inexpensive since many employers subsidize the program’s cost. Other services, such as personal training and nutrition coaching, are also offered for rates below the industry standard, which translates to less sales pressure but also lower commissions (this may not be a factor for you, but it’s worth mentioning).

Appealing Work Hours

Traditional gyms are usually busy early in the morning and later in the evening, as these are likely the times when people can exercise. Many fitness professionals are accustomed to working these nontraditional hours. Corporate hours are more traditional, since fitness centers is located within companies. Working during the weekends is also rare for corporate fitness staff, making the hours more family-friendly. A more normal day shift appeals to many fitness professionals who don’t want to work early mornings and late nights.

See also: Corporate Fitness Programs to Experience Growth

Closer Relationships with Members

By nature, corporate sites are smaller and have fewer members than commercial gyms, meaning you will likely be able to get to know patrons on a more personal level. You might have the same person take your group exercise class, train with you and participate in an incentive program. On the other hand, if you like to work with a wide variety of people, commercial fitness could provide a more varied demographic.

There are pros and cons for both sectors, but knowing the skills needed and the benefits of working in corporate fitness and wellness are key when choosing a career path. These programs will continue to grow as employers seek an edge over their competitors to attract and retain top talent. Fitness professionals can take advantage of this thriving sector by obtaining the skills needed to succeed in a corporate setting.


Sara Lynn Baker, MS

Sara Lynn Baker, MS, is the director of training and education for Elevation Corporate Health and has worked in various capacities in the fitness industry for 16 years. She currently oversees 150 corporate fitness employees, ensuring they have the most up-to-date expertise in a constantly shifting industry. She also teaches group exercise, trains private clients and is an exam committee member with the National Strength and Conditioning Association. Her goal as a fitness professional is to simplify healthy living and to educate others about the importance of movement, good nutrition and proper recovery.

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November-December 2020 IDEA Fitness Journal

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