If you are confused about this, then know that your clients are definitely confounded.
The terms organic and natural have come to mean so many things to consumers that now the words can’t really be defined singularly. This infographic, featured in The Hartman Group’s Organic & Natural 2016 report, depicts the language and other factors that show how consumers understand the relationship between organic and natural food and beverage products.
How will this inform conversations you might open with clients about navigating food labels that could mislead best intentions? Share your thoughts: [email protected].