What Do Organic and Natural Mean To You?
If you are confused about this, then know that your clients are definitely confounded.
The terms organic and natural have come to mean so many things to consumers that now the words can’t really be defined singularly. This infographic, featured in The Hartman Group’s Organic & Natural 2016 report, depicts the language and other factors that show how consumers understand the relationship between organic and natural food and beverage products.
How will this inform conversations you might open with clients about navigating food labels that could mislead best intentions? Share your thoughts: content@ideafit.com.
Sandy Todd Webster
For 22 years, Sandy Todd Webster was the chief architect of IDEA's content program - including the award-winning IDEA FITNESS JOURNAL and IDEA FOOD & NUTRITION TIPS - the industry's leading resources for fitness, wellness and nutrition professionals worldwide. She created, launched and nurtured these brands and many others during her productive and purposeful IDEA tenure. Sandy is a Rouxbe-certified professional plant-based cook and a Precision Nutrition Level 1 Coach who is pursuing a Master's degree in Sustainable Food Systems through The Culinary Institute of America (expected August 2024). She plans to combine these passions with her content expertise to continue inspiring others to make the world a more just, healthy and regenerative place.
