Business of Group Fitness
Tracker Information Motivates
With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.
Health Coaching: Starting Your Business
Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?
How—And Why—To Optimize Your Website for Voice Searches
Alexa, where is a hot yoga class near me?
Siri, how many reps should I do when I’m strength training?
If your potential clients haven’t uttered one of those phrases yet, they soon will—as voice search becomes the way of the future.
Earn More by Diversifying
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.
Three Steps to Building a “Hybrid” Fitness Business
It’s no secret that online coaching has caught fire in recent years. Many personal trainers have exploded their businesses by offering online services that allow them to reach more clients and build their brands faster than ever before.
While an online business sounds great, running one doesn’t come without its hurdles. Some examples:
Creating a Client Base for Your Fitness Business
Who do you most want to work with? Since you can concentrate on so many populations or specialty areas as a trainer, it can be challenging to pinpoint what you really want to do. However, if your focus is not clear before you create your fitness business plan, you won’t know who to reach out to, potential clients won’t understand what you do, and your business may be less successful than you want it to be.
Media Multitasking: Another Link to Obesity?
Do any of your clients struggle with weight gain? If so, let them know about new research that has found that media multitasking has now been linked to obesity.
Research from Rice University indicates that mindless switching between digital devices is associated with increased susceptibility to food temptations and lack of self-control, which may result in weight gain (Lopez, Heatherton & Wagner 2019).
Career Advancement for Everyone
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.
3 Tips to Create Rapid Change in Your Business and Get Out of the Red
If your fitness business is struggling right now, then this is for you. I am going to share with you my three tips to create rapid change in your business and get out of the red. First things first, let’s agree on the three ways to make money in your business. The first is to cut an expense. The second is sign up a new member. And the third is to sell a current member something new.
The Key to a Prolific Career
Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA® World Convention in Anaheim, June 26–30.
The Mobile Health Map: Exploring Telehealth
Telehealth is a huge win for nutrition experts and other wellness professionals. Embracing this ecosystem of wireless devices, digital platforms and mobile apps can give you a competitive edge with clients, who increasingly receive care via telehealth tools.
Generating Leads With LinkedIn
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
The Rise of Virtual Classes
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.
SMR Trends: Adopting Vibration Technology
The body of evidence in favor of self-myofascial release (SMR) techniques has been steadily growing. Research has shown that SMR can increase joint mobility and range of motion and reduce muscle soreness. It is used by personal trainers, athletic trainers and physical therapists alike to prevent and treat injuries in clients.
Stretching Using Suspension Equipment
When it comes to integrated stretching, the TRX® Suspension Trainer™ is a helpful tool. Stretching can often feel somewhat passive; however, the game changes when you hold straps or attach them to your feet. Our bodies move in patterns, not in isolation, so why not enhance that concept and include this equipment in your cooldowns?
Fitness Equipment for a Better Club or Studio
Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.
Ignite Your Passion and Watch Your Career Thrive
The most powerful industry event in the world, IDEA® World Convention, lands in Anaheim, California, June 26–30.
The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors
Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?
Ignite Your Passion and Watch Your Career Thrive at the 2019 IDEA® World Convention
You’re a forward-thinking, highly skilled professional who works tirelessly to Inspire the World to Fitness®. After hustling for clients, teaching countless classes and paying bills, the question is, what do you do for yourself to make sure the passion that drove you to become a fitness leader continues to burn bright?
Question Of The Month
Like the milkman used to do, more and more retailers will deliver groceries to your doorstep. According to data analytics company Nielsen, 70% of American consumers will do some of their grocery shopping online in the next 5–7 years. How is this shift in food-purchasing behavior going to influence eating habits?