Growth drivers for wearables in 2019 include more applications for hearable devices and stronger tracker integration into the healthcare market. In 2018, wearable shipments rose 27.5% overall, with 172.2 million products shipped. Greater sales of ear-worn wearables and a 54.3% increase in smartwatches are the main contributors for growth, according to data by International Data Corporation. In the United States, the number of smartwatches sold in 2019 is predicted to grow by 25% over last year, per the Consumer Technology Association.Read More
Meet IDEA FitPro U Labs. Your source for free online courses. Each course is under 1 hour and includes activities to keep you on track and engaged. Plus, IDEA members can earn free CECs.
One of the best ways to attract new clients (and retain your current roster) is to continually uplevel your knowledge. Learn how to use a new piece of equipment, cut through the clutter of nutrition “facts” or master a new technique to amplify your clients’ results.
People originally viewed fitness facilities simply as places to work out and play sports in order to change their physical appearance. However, this has shifted. Wellness—embracing physical, mental, emotional and spiritual health—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.Read More
This fun format incorporates exercise balls into cardiovascular and strength intervals. Each 8-minute round uses either a stability ball or a medicine ball, 4 minutes of high-intensity cardio training (combined), and about 4 minutes of strength-focused work (combined). For those who also enjoy a core challenge, this class delivers.Read More
With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.Read More
Alexa, where is a hot yoga class near me?
Siri, how many reps should I do when I’m strength training?
If your potential clients haven’t uttered one of those phrases yet, they soon will—as voice search becomes the way of the future.Read More
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.Read More
It’s no secret that online coaching has caught fire in recent years. Many personal trainers have exploded their businesses by offering online services that allow them to reach more clients and build their brands faster than ever before.
While an online business sounds great, running one doesn’t come without its hurdles. Some examples:Read More
Nutrition research is hard to distill. There is so much noise about sugar, fat, types of fat, protein, inflammation. . . the list goes on. If you’re ready to get up-to-date with a clear look at today’s nutrition join this free course through IDEA FitPro U Labs. You’ll also earn 1 free CEC hour! Really.Read More
Who do you most want to work with? Since you can concentrate on so many populations or specialty areas as a trainer, it can be challenging to pinpoint what you really want to do. However, if your focus is not clear before you create your fitness business plan, you won’t know who to reach out to, potential clients won’t understand what you do, and your business may be less successful than you want it to be.Read More
Do any of your clients struggle with weight gain? If so, let them know about new research that has found that media multitasking has now been linked to obesity.
Research from Rice University indicates that mindless switching between digital devices is associated with increased susceptibility to food temptations and lack of self-control, which may result in weight gain (Lopez, Heatherton & Wagner 2019).Read More
Beep! Beep! Beep! The 4:15 a.m. alarm blares. Your body goes into robotic action as you swing your legs out from under your comfy blankets, turn the alarm off, tug on your workout gear, and walk blindly to the bathroom to brush your teeth and wad your hair into a messy bun. You grab your keys and lock the front door behind you. As you start the car and take a swig from your water bottle, you crank up the radio to lift the fog from your brain and drive a route you know by heart.Read More
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.Read More
If your fitness business is struggling right now, then this is for you. I am going to share with you my three tips to create rapid change in your business and get out of the red. First things first, let’s agree on the three ways to make money in your business. The first is to cut an expense. The second is sign up a new member. And the third is to sell a current member something new.Read More
Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA® World Convention in Anaheim, June 26–30.Read More
Telehealth is a huge win for nutrition experts and other wellness professionals. Embracing this ecosystem of wireless devices, digital platforms and mobile apps can give you a competitive edge with clients, who increasingly receive care via telehealth tools.Read More
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.Read More
People originally viewed fitness facilities simply as places to work out and play sports in order to change their physical appearance. However, this has shifted. Wellness—which includes physical, mental, emotional and spiritual wellness—has become the buzzword of the decade, and today’s fitness facilities have begun offering a myriad of services, hoping that people will view these locations as the local wellness center. To cover the full wellness spectrum, however, you need to combine forces with other health modalities.Read More