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Business of Group Fitness


Wearables Market Trends

By Shirley Archer, JD, MA | June 14, 2019 |

Growth drivers for wearables in 2019 include more applications for hearable devices and stronger tracker integration into the healthcare market. In 2018, wearable shipments rose 27.5% overall, with 172.2 million products shipped. Greater sales of ear-worn wearables and a 54.3% increase in smartwatches are the main contributors for growth, according to data by International Data Corporation. In the United States, the number of smartwatches sold in 2019 is predicted to grow by 25% over last year, per the Consumer Technology Association.

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Tracker Information Motivates

By Shirley Archer, JD, MA | May 21, 2019 |

With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.

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How to Master the 5 a.m. Time Slot for Fitness Classes

By Angela Yochum, MEd | April 23, 2019 |

Beep! Beep! Beep! The 4:15 a.m. alarm blares. Your body goes into robotic action as you swing your legs out from under your comfy blankets, turn the alarm off, tug on your workout gear, and walk blindly to the bathroom to brush your teeth and wad your hair into a messy bun. You grab your keys and lock the front door behind you. As you start the car and take a swig from your water bottle, you crank up the radio to lift the fog from your brain and drive a route you know by heart.

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Career Advancement for Everyone

By Ryan Halvorson | April 22, 2019 |

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

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The Key to a Prolific Career

By Ryan Halvorson | March 22, 2019 |

Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA&reg World Convention in Anaheim, June 26–30.

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