fbpx Skip to content

coronavirus Visit the all-new COVID-19 Support Center for expert business support, tools and products, and the latest in fitness-related pandemic information.

Business of Group Fitness

ADVERTISEMENT

The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

By Shannon Fable | February 19, 2019 |

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

Read More

Question Of The Month

By IDEA Authors | February 11, 2019 |

Like the milkman used to do, more and more retailers will deliver groceries to your doorstep. According to data analytics company Nielsen, 70% of American consumers will do some of their grocery shopping online in the next 5–7 years. How is this shift in food-purchasing behavior going to influence eating habits?

Read More

Hashtag-Worthy Foods

By Matthew Kadey, MS, RD | February 11, 2019 |

In the age of Instagrammable food shots and food “influencers,” people increasingly turn to social media for advice on what to eat. And it turns out we still can’t get enough of avocado toast and that South American grain. A social media analysis from the food and nutritional consultancy New Nutrition Business showed that—in a list of 20 items marketed as healthy—avocado, almonds, blueberries, quinoa and kale garnered the most social media activity between 2017 and 2018.

Read More

BlogHer: Through My Lens

By Taryn Crowder | February 8, 2019 |

Health. When you hear that word, what comes to mind? What about when someone says, “I’m living a healthy lifestyle?” What does that mean to you? What does it mean to the world? Today, when celery cleanses and keto diets are all the rage, it appears the meaning of health is directly related to one’s waistline. However, “health,” as defined by the World Health Organization, is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (WHO 2019).

Read More

How to Keep Attendees in Class

By Andrea Blair Cirignano | January 16, 2019 |

If you’ve been teaching group fitness classes for any length of time, you’ve likely experienced the dreaded student walkout. It’s the end of class—and time to stretch—and a portion of the class members start putting away equipment and heading for the door. Participants in certain classes are guiltier than others (cycling instructors, are you nodding in agreement?).

Although your program director knows this happens all the time, frequency does not make it okay.

Read More

Build a Better Club or Studio

By Sandy Todd Webster | January 16, 2019 |

Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.

Read More

ADVERTISEMENT