Business of Group Fitness
Put Down the Phone While You Grocery Shop
It’s not a good idea to be a distracted driver when pushing your shopping cart. A study with modern-day relevance found that people who used their phones for “shopping-unrelated” tasks—like scrolling through a social media feed or volleying text messages with a friend—purchased more unplanned items than people who didn’t use their phones while grocery shopping. And were those items a head of broccoli or a pint of blueberries? No, the purchases were mostly nutritionally poor, packaged foods.
3 Ninja Client-Boosting Strategies for the End of Summer
It’s the end of summer, and either your clients are returning from hiatus—wanting to reconnect with you and their fitness programs—or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.
5 Steps to Better SEO for Your Website
Search engine optimization—SEO—isn’t black magic. It’s all about creating readable, searchable content. That way people can easily complete their tasks and learn what they need to learn from your website.
If you do that well enough, your business’s website should rank more highly on Google and other search engines.
Increase Income by Diversifying Services
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so many hours in the day to market and run your business and focus on your own professional education and development.
Retention: 5 Tips for Group Fitness
If you’ve been teaching group fitness classes for any length of time, you’ve likely experienced the dreaded student walkout. It’s the end of class—and time to stretch—and a portion of the class members start putting away equipment and heading for the door. Participants in certain classes are guiltier than others (cycling instructors, are you nodding in agreement?).
2019 IDEA® World Convention: Igniting Passion With Purpose!
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.
Cycling Workstations and Productivity
Your clients likely include deskbound workers who feel they can’t exercise. Well, maybe they can! A recent research review found that cycling as you work at your desk may be a good way to avoid the hazards of office inactivity while simultaneously improving productivity.
Can Digital Multitasking Increase Overeating?
You may want to review your digital device usage. New research shows that people who mindlessly switch between a smartphone and a tablet or other digital devices are likely to have an increased susceptibility to food temptations and lack of self-control, potentially leading to weight gain. Researchers from three American universities conducted the inquiry to examine whether links exist between obesity and use of digital devices.
Benefits of Having a Client Avatar
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon® offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
How Designing a Great Newsletter Increases Customer Engagement
It’s important to regularly contact your customers. The act makes them feel valued and supported. Plus, it keeps you top-of-mind.
An email newsletter is a great way to do that.
5 Easy Automated Text and Email Wins for You
Automated marketing should be the bedrock of your marketing strategy.
It’ll deliver a good, consistent message to new and current customers. That should help to retain and grow revenue.
Beat the Summer Lull at Your Fitness Business
Summer is here, which for many fitness businesses means downtime at their studio or gym. As a studio owner myself, I’ve experienced what seems like “The Endless Summer,” too.
Long gone are the days of resolutions and defined schedules. Instead, clients are away on vacation, taking care of kiddos on summer break, spending more time outdoors—and, for some, all of the above.
How to Optimize Your Fitness Site for Sales, Not Just Visitors
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Reaching Millennial Moms
Are you leaning into the rise of millennial moms? These women are part of a generation that’s expected, as of this year, to surpass baby boomers as the nation’s largest age demographic. The 83 million 17- to 36-year-old “millennial” men and women in the United States—combined with Generation Xers—account for 80% of the fitness dollars spent in clubs (Lexington Law 2019; Les Mills 2017). Already fitness consumers, millennial women are becoming mothers.
3 Ninja Client-Boosting Strategies for the End of Summer
It’s the end of summer, and either your clients are returning from hiatus, wanting to reconnect with you and their fitness programs, or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.
Why You Need a Client Avatar
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
Using LinkedIn to Generate Leads
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
Variable Resistance Training With Deadshifts and Deadlifts
It’s 2 a.m. Your 3-month-old son is screaming at the top of his tiny lungs, waking up everyone in the household. Begrudgingly, you get out of bed and zombie-walk over to your son’s crib in the next room. Your body aches, you haven’t slept in days, and now you must bend over to pick up a squirming child in the dead of night. Unfortunately, your son’s not a great strength coach and doesn’t allot enough warmup time to prepare your body for a deadlift.
Social Media May Sway Kids to Eat More Junk
Any child active on social media is likely following one or more so-called influencers, and if those influencers are fans of chips and cookies, parents trying to persuade their kids to eat more veggies could be facing another hurdle.
Smartphones Could Aid Weight Loss
Most often we’re told to spend less time on our smartphones, but researchers from Duke University have given us evidence that a food-tracking mobile app can be an effective tool for those who want to shed pounds without committing to a more time-consuming intensive diet program.
