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Business of Group Fitness

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Can Digital Multitasking Increase Overeating?

By Shirley Archer, JD, MA | August 20, 2019 |

You may want to review your digital device usage. New research shows that people who mindlessly switch between a smartphone and a tablet or other digital devices are likely to have an increased susceptibility to food temptations and lack of self-control, potentially leading to weight gain. Researchers from three American universities conducted the inquiry to examine whether links exist between obesity and use of digital devices.

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Why You Need a Client Avatar

By Jack Wheeler | June 24, 2019 |

Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!

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July 2019 Question of the Month: Welcome Programs

By IDEA Authors | June 14, 2019 |

Do you or does your facility have specific policies or programs to create a more welcoming atmosphere for new participants? Given the evidence that more Americans are trying fitness pursuits but have not yet committed to be regular exercisers, we want to hear about your practices that succeed in converting new members into regulars. Please share your success stories.

We want to hear from you!

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Location Affects Fitness Activity Choice

By Shirley Archer, JD, MA | June 14, 2019 |

While group fitness is most popular in Salt Lake City, Los Angeles and New York City, using weights or resistance machines is most widespread in San Diego, Chicago, and the Cleveland, Akron and Canton areas of Ohio.

Virtual-based training—either streamed live or recorded in advance—is growing in popularity. The most prevalent home-based activities include body-weight exercise, Pilates, stretching, tai chi and yoga.

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Wearables Market Trends

By Shirley Archer, JD, MA | June 14, 2019 |

Growth drivers for wearables in 2019 include more applications for hearable devices and stronger tracker integration into the healthcare market. In 2018, wearable shipments rose 27.5% overall, with 172.2 million products shipped. Greater sales of ear-worn wearables and a 54.3% increase in smartwatches are the main contributors for growth, according to data by International Data Corporation. In the United States, the number of smartwatches sold in 2019 is predicted to grow by 25% over last year, per the Consumer Technology Association.

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