Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.Read More
Your clients likely include deskbound workers who feel they can’t exercise. Well, maybe they can! A recent research review found that cycling as you work at your desk may be a good way to avoid the hazards of office inactivity while simultaneously improving productivity.Read More
You may want to review your digital device usage. New research shows that people who mindlessly switch between a smartphone and a tablet or other digital devices are likely to have an increased susceptibility to food temptations and lack of self-control, potentially leading to weight gain. Researchers from three American universities conducted the inquiry to examine whether links exist between obesity and use of digital devices.Read More
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon® offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!Read More
It’s important to regularly contact your customers. The act makes them feel valued and supported. Plus, it keeps you top-of-mind.
An email newsletter is a great way to do that.
Summer is here, which for many fitness businesses means downtime at their studio or gym. As a studio owner myself, I’ve experienced what seems like “The Endless Summer,” too.
Long gone are the days of resolutions and defined schedules. Instead, clients are away on vacation, taking care of kiddos on summer break, spending more time outdoors—and, for some, all of the above.
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Are you leaning into the rise of millennial moms? These women are part of a generation that’s expected, as of this year, to surpass baby boomers as the nation’s largest age demographic. The 83 million 17- to 36-year-old “millennial” men and women in the United States—combined with Generation Xers—account for 80% of the fitness dollars spent in clubs (Lexington Law 2019; Les Mills 2017). Already fitness consumers, millennial women are becoming mothers.Read More
It’s the end of summer, and either your clients are returning from hiatus, wanting to reconnect with you and their fitness programs, or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.Read More
Scrambling for CECs is the worst. That’s why IDEA is offering one free CEC when you learn “How to Assess Special Populations” in a free, online course. Whether you work with older adults, or people who have obesity or chronic conditions, it’s important to establish movement baselines to create effective programs.Read More
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!Read More
By now, you’ve heard that “sitting is the new smoking.” It’s a catchy phrase with a powerful message: A sedentary lifestyle can impact your health—and not in a good way.
Consider your average client. She takes time to exercise (which is so good!) But, her other 23 hours are likely seated. She drives to work, appointments, shopping centers, the gym and then likely relaxes with screen time.
It’s 2 a.m. Your 3-month-old son is screaming at the top of his tiny lungs, waking up everyone in the household. Begrudgingly, you get out of bed and zombie-walk over to your son’s crib in the next room. Your body aches, you haven’t slept in days, and now you must bend over to pick up a squirming child in the dead of night. Unfortunately, your son’s not a great strength coach and doesn’t allot enough warmup time to prepare your body for a deadlift.Read More
Most often we’re told to spend less time on our smartphones, but researchers from Duke University have given us evidence that a food-tracking mobile app can be an effective tool for those who want to shed pounds without committing to a more time-consuming intensive diet program.Read More
Do you or does your facility have specific policies or programs to create a more welcoming atmosphere for new participants? Given the evidence that more Americans are trying fitness pursuits but have not yet committed to be regular exercisers, we want to hear about your practices that succeed in converting new members into regulars. Please share your success stories.
We want to hear from you!Read More
While group fitness is most popular in Salt Lake City, Los Angeles and New York City, using weights or resistance machines is most widespread in San Diego, Chicago, and the Cleveland, Akron and Canton areas of Ohio.
Virtual-based training—either streamed live or recorded in advance—is growing in popularity. The most prevalent home-based activities include body-weight exercise, Pilates, stretching, tai chi and yoga.Read More
Growth drivers for wearables in 2019 include more applications for hearable devices and stronger tracker integration into the healthcare market. In 2018, wearable shipments rose 27.5% overall, with 172.2 million products shipped. Greater sales of ear-worn wearables and a 54.3% increase in smartwatches are the main contributors for growth, according to data by International Data Corporation. In the United States, the number of smartwatches sold in 2019 is predicted to grow by 25% over last year, per the Consumer Technology Association.Read More