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Business of Group Fitness

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To Break the Sugar Habit, Dial Down the Blue Light

By Matthew Kadey, MS, RD | October 16, 2019 |

Being glued to your smartphone at night may not be so smart if you’re trying to stick to a healthy diet. In research presented at the 2019 conference of the Society for the Study of Ingestive Behavior, in the Netherlands, rats exposed at night to just 1 hour of blue light—the same type of light emitted by many digital devices like smartphones—consumed more sugar afterward than when they were not exposed to blue light at night.

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Overcoming Pain to Stay in the Fitness Game

By IDEA Authors | October 4, 2019 |

More and more people choose exercising at gyms and studios to stay healthy. The trend is occurring across the age spectrum, from baby boomers to millennials. Americans choose the convenience, expertise, and comradery found at gyms and studios to stay at their fitness best.

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6 Ways to Grow Your Fitness Classes

By Ally Weinhofer | September 23, 2019 |

Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.

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Minimalist Shoes and Stronger Foot Muscles

By Shirley Archer, JD, MA | September 23, 2019 |

Minimalism is trending in many areas of life, including athletic shoes, with many fans touting numerous benefits. But does the evidence support the hype? Yes, according to research findings published in Medicine & Science in Sports & Exercise (2018; doi:10.1249/MSS.0000000000001751). Walking in minimalist shoes is as effective as foot-strengthening exercises and may result in better compliance than doing specific exercises.

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Social Media Influencers Give Inaccurate Health Advice

By Shirley Archer, JD, MA | September 23, 2019 |

Have you been frustrated by bad health and fitness advice doled out by social media influencers? You’re not alone, and if you sense that much of the popular online health information is wrong, you’re right! A recent study of key U.K. social media influencers’ weight management blogs—presented at the European Congress on Obesity in Glasgow, Scotland, in April 2019—showed that most influencers were not reliable weight management resources.

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3 Ninja Client-Boosting Strategies for the End of Summer

By IDEA Authors | August 30, 2019 |

It’s the end of summer, and either your clients are returning from hiatus—wanting to reconnect with you and their fitness programs—or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.

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