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The Importance of Introductory Offers

by: Troy Fontana

Profit Center

Attract new clients with a low-cost initial program.

Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.

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Fitness Journal, Volume 14, Issue 9

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Troy Fontana

Troy Fontana IDEA Author/Presenter