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Troy Fontana

Troy Fontana is a 13-year veteran of the Fitness Industry. He is CEO of Freedom Fitness Unlimited and founder of Business for Fitness Professionals, an organization designed to educate, inspire and serve the fitness community. Troy is the author of A Climb to the Top and Time Freedom ÔÇô Money Freedom. In 2010, Troy was recognized as a Top 3 "finalist" for IDEA Personal Trainer of the Year Award.

Article Archive

Why Introductory Offers Attract New Clients

September 21, 2017

Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.

I wanted to be busy. I was prepared to sign as many clients as possible. To accomplish my goal, I attended every social and networking event I could. At these events, I was proud to tell people I was a personal trainer.

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The Importance of Introductory Offers

August 23, 2017

Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.

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Group fitness instructor

Saving a Sinking Ship, Part 5: The Relaunch

April 30, 2013

The “Saving a Sinking Ship” series has profiled a flailing business called Jacked Up Fitness. Part 1, “Bringing Your Business Back From the Brink,” covered an initial assessment I did that revealed several core issues needing improvement. In response, the facility’s owners made aesthetic changes, improved their systems, revamped leadership structure, added a set of policies and organized their financial infrastructure.

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Saving a Sinking Ship, Part 4: Understanding the Financial Structure of Your Business

February 21, 2013

When you’re looking to build a successful personal training business, having a sound understanding of finances is a must. Most fitness experts possess exceptional interpersonal skills and are able to transform lives. But they often lack the ability to effectively manage and balance a budget and to use it to forecast and take advantage of financial trends. Financial mishaps and misunderstandings can lead to business failure in no time. In this article, I will share several simple strategies that you can implement today to get your business on track to financial freedom.

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Saving a Sinking Ship, Part 3: Achieving Excellence in Customer Service

January 2, 2013

With the recent fluctuation in the economy, businesses have become acutely aware of the need to provide a high level of customer service. Businesses that can create a competitive advantage through the service they provide will find themselves one step closer to success. Those that ignore the value of service will find themselves falling toward failure. In this article, I will share sound principles for creating a culture of excellence in customer service.

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Saving a Sinking Ship, Part 2: Sprucing Up Your Studio’s Aesthetics

September 17, 2012

Operating a business can be challenging. Success demands innovation and creativity, and business owners must learn to develop strategies that will separate their business from all the others. What will customers appreciate about one personal training studio versus another? You can distinguish your venue in multiple waysunique equipment, greater square footage and desirable amenities are just a few. However, while these accommodations alone may be effective, they don’t guarantee success and they can be quite costly.

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5 Components of Business Greatness

May 1, 2012

Have you ever heard the saying, “Greatness is by design not by chance”? Think about the organizations and people you admire. Are their successes derived from chance, or did they spend time intricately creating what they believed greatness to be? Most likely, the latter is true.

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Introduction to Apprenticeship Programs

January 30, 2012

As the director or owner of a personal training business, you know that your greatest asset is the people you choose to work with. So how do you hire the right team of trainers to join your cause? How can you be sure that every fitness professional you hire will truly help you move forward?

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