Natural and Organic Products Growth Booming

by Sandy Todd Webster on Mar 01, 2012

Do you have stock in Apple®? What about in apples? Organic apples, that is.

Strong consumer demand for quality, health and nutrition helped drive a 10% growth surge for the natural and organic food products category last year. A survey in November 2011 by the Organic Trade Association (OTA) showed that 78% of American families purchase organic foods and that their strongest driver is the belief that organic products are “healthier for me and my children.” According to the survey of nearly 1,300 U.S. families, other concerns that respondents had about nonorganic purchases included the heavily processed or artificial ingredients in some foods, and the effects of antibiotics, hormones and pesticides.

"In a time when the severity of the economy means making tough choices, it is extremely encouraging to see consumers vote with their values by including quality organic products in their shopping carts," said OTA executive director Christine Bushway.

What’s good for the body is good for the economy, too, says the OTA. The organic industry grew at a rate of nearly 8% in 2010, bucking the economy’s overall flatline. Some sectors of the organic market enjoyed annual growth of well over 30%, according to the OTA’s 2011 Organic Industry Survey.

“While total U.S. food sales grew by less than one percent in 2010, the organic food industry grew by 7.7 percent,” said Bushway. “Consumers continue to vote with their dollars in favor of the organic choice.”

What percentage of your grocery purchases include organic only? Have these purchases increased or decreased over the past two years? Let us know!

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About the Author

Sandy Todd Webster

Sandy Todd Webster IDEA Author/Presenter

Sandy Todd Webster is Editor in Chief of IDEA's publications, including the award-winning IDEA FITNESS JOURNAL and IDEA FOOD & NUTRITION TIPS, the industry's leading resources for fitness, wellness and nutrition professionals worldwide. Sandy joined IDEA in 2001 as executive editor of IDEA PERSONAL TRAINER and IDEA FITNESS MANAGER magazines and was promoted to lead the editorial team in 2003. More than 20 years in magazine publishing, marketing communications and creative services have shaped her straightforward approach to multi-channel communication. Early experience in Los Angeles as a sports writer/reporter, and then enriching years as a managing editor in allied health care publishing have pulled her across a spectrum of stimulating subject matter. Fitness, health and nutrition reside at the perfect center of this content continuum, she feels. A Chicago native, Sandy grew up fully engaged in various competitive sports. Her drive and dedication as an athlete translate to a disciplined work ethic and unwavering approach to challenge in her career. Shortly after graduating journalism school from Southern Illinois University-Carbondale, she was recruited to L.A. for her first post in magazine publishing. After two decades of working on magazines--and now in the throes of applying the unbelieveable multi-media content delivery options available in the magazine 2.0 world--she is still "completely in love" with the creative process it takes to deliver meaningful, inspirational content to end users. She is an accomplished home cook and gardner who would love to combine those skills and passions with her health and fitness background to continue educating readers about a well-balanced, healthy lifestyle.