Burn and Learn Walking Food Tours
Have you ever considered taking your clients on a healthy walking food tour in your city? You could accomplish a number of objectives if you were organized enough:
Aside from the obvious profit center, you could turn your tour into an educational opportunity about area businesses and their healthy offerings, as well as a relaxed opportunity to talk about eating healthfully while dining out. As a bonus, you and your clients would burn calories walking between restaurants and share fun, social bonding time outside the gym.
IDEA member Patti T. Milligan, MS, RD, CNS, has adopted this business model with her SoCal Food Tours (www.socalfoodtours.com). Milligan tours clients around Coronado, an island-like peninsula just across the bay from downtown San Diego. She teaches clients about the history and culture of Coronado, while introducing them to unique restaurants and area businesses. Learn more by contacting her at pattimilligan@cox.net.
Do you have a food-related profit center like this? If so, please share details with us at content@ideafit.com.
Sandy Todd Webster
For 22 years, Sandy Todd Webster was the chief architect of IDEA's content program - including the award-winning IDEA FITNESS JOURNAL and IDEA FOOD & NUTRITION TIPS - the industry's leading resources for fitness, wellness and nutrition professionals worldwide. She created, launched and nurtured these brands and many others during her productive and purposeful IDEA tenure. Sandy is a Rouxbe-certified professional plant-based cook and a Precision Nutrition Level 1 Coach who is pursuing a Master's degree in Sustainable Food Systems through The Culinary Institute of America (expected August 2024). She plans to combine these passions with her content expertise to continue inspiring others to make the world a more just, healthy and regenerative place.
